About Susan
Your company has groundbreaking solutions, but U.S. decision-makers aren’t responding. Why? The story doesn’t match how they make purchasing decisions.
I’m Susan Langmann, a native American copywriter based in France for 20+ years. I help European B2B tech, industrial, and energy companies strengthen their communications and win contracts in the U.S. through clear, persuasive storytelling that bridges European innovation and American expectations.
Specialties: executive summaries for RFPs, white papers, thought-leadership content, and website copy that turn complex innovation into credibility and customer confidence.
I also work within my clients’ AI-driven storytelling processes to ensure accuracy, coherence, and a consistently human voice across all deliverables.
Trusted by Alstom, Nexans, Idemia, Cosmotech, Imatag, ChargePoint, and other top-tier tech and industrial companies.
Votre entreprise propose des solutions révolutionnaires, mais les décideurs américains ne répondent pas. Pourquoi ? Votre storytelling ne passe pas : trop technique, trop conceptuel.
Je suis Susan Langmann, rédactrice anglophone native installée en France depuis plus de 20 ans. J’aide les entreprises européennes B2B (technologie, industrie, énergie) à renforcer leur position et à remporter des contrats aux États-Unis grâce à un storytelling clair et percutant qui transforme l’innovation complexe en récits qui résonnent auprès des audiences américaines.
Spécialités : ‘executive summaries’ pour appels d’offres (RFPs), livres blancs, articles de leadership éclairé et pages web qui transforment l’excellence technique en confiance client.
Je travaille au sein des processus de contenu et de storytelling pilotés par l’IA de mes clients afin d’assurer la justesse, la cohérence et une voix éditoriale authentiquement humaine sur l’ensemble des livrables.
Ils me font confiance : Alstom, Nexans, Idemia, Cosmotech, Imatag, ChargePoint et d’autres entreprises de premier plan.
English
Native or bilingual
French
Fluent
Remote only
Primarily works remotely
Experience
- susan langmann digitalFounderTECHJune 2018 - Today (8 years and 1 month)Paris, FranceI create strategic content for B2B companies offering complex technology and industrial solutions, with a focus on helping French and European brands expand into North America. My work spans messaging, brand development, and high-value content, ranging from executive summaries for tenders to web copy and thought leadership.I’ve supported campaigns in sectors such as rail transportation, energy, AI, digital twins, IoT, logistics, EV charging, edtech, semiconductors, consulting, and cybersecurity, helping teams translate technical complexity into persuasive, audience-ready content.Deliverables include executive summaries for RFPs, case studies, whitepapers, web content, blog posts, sales collateral, press releases, eBooks, thought leadership pieces, and internal communications.I also develop brand messaging frameworks, editorial strategies, content calendars, and integrated content plans grounded in clarity, positioning, and measurable outcomes.Skills: Bid Writing · Bid Response · Content Development · Proposal Writing · Strategic Communications · Content Marketing · Copy Editing · Proposal Generation
- IBMMedia Relations / Advertising EMEATECHJanuary 1995 - May 2011 (16 years and 4 months)Paris, FranceBrand and Product Advertising EMEADeveloped and managed print, TV, and digital advertising campaigns in EMEA, ensuring viability and buy-in by local markets. Oversaw budget and media spend. Worked in a cross-cultural team, and part of a core group managing and reporting to upper management.Responsible for ensuring messaging and creative matched marketplace and business needs. Negotiated on the part of local markets on requirements to both EMEA and worldwide product divisions and executives.Worked on the annual budget and staffing requirements of the external ad agency (Ogilvy) for EMEA and countries.Coordination with worldwide advertising team with respect to budgets, creative development, and adaption, media buy strategy, and agency scope of work.Highlights: Managed launch of a new product rebranding advertising campaign. Worked alongside EMEA and country teams in the development of a new worldwide corporate campaign. Designed and implemented a streamlined EMEA-wide audit readiness program.Media and Executive Communications EMEAPart of the management team to establish a media relations network of external agencies throughout EMEA. Worked with local IBM press relations professionals to ensure external agencies and local teams worked well together. Managed any conflicts or issues. Worked with the team on annual agency fee negotiation, assessment, and scope-of-work.Developed media relations programs and wrote announcements, and managed rollout in local markets. Setup and accompanied journalists to press events and executive meetings. Conducted one-off press interviews and pitched stories to the EMEA-level press. Wrote press releases and support materials for media use.Highlights: Part of a new team brought in to establish and drive an EMEA-wide agency network composed of multiple agencies at the country level.
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Education
- MBAWICHITA STATE UNIVERSITY1985MASTER'S BUSINESS ADMINISTRATION / FOCUS MARKETING
- Graduate Certificate - Aging Studies for Health ProfessionalsWichita State University (USA)2025The curriculum provided a comprehensive understanding of aging from psychological, sociological, and biological perspectives, equipping me with the knowledge to help organizations better communicate with and adapt their offerings to the aging population. I gained expertise in health communication, family care management, and navigating community resources and the Medicare system. This knowledge enables me to guide brands across various sectors—age-tech, healthcare, senior services, and beyond—to design inclusive products, services, and communication strategies that meet the unique needs of older adults, fostering greater engagement, accessibility, and positive impact.
Certifications
- Digital Marketing Nano DegreeUdacity2018