Sue T.

Led CRM operations for major global brands in multiple sectors including Turkish Airlines' Social Media CRM team. Directed social media communication, content creation as well as customer & public relations. Developed innovative social media marketing and CRM strategies. Especially for Turkish Airlines which became more engaging as a brand. In fact, we established a new era in the CRM sector: Turkish Airlines became the first brand in CRM sector to answer customers with tailored animated visuals with high impact.

-Created & presented original, creative and compelling ideas & scripts to prospective clients

- Owned and managed over 5 entire marketing campaigns

- Attracted 15 new clients in education, consumer products & retails, etc ; increasing overall brand recognition,

- Hired, trained, mentored and supervised 6 junior copywriters

- Authored scenarios and shaped ads based on client's brief and their targeted market

- Developed marketing strategies

- Orchestrated team's creation of ads' visuals and copy

- Delivered options to clients, iterating on scenario until requirements are met

- Worked closely with the art director to generate ideas for new advertisement campaigns