About Steve
I help brands unlock the full potential of their digital performance through smart data, meaningful testing, and clear insights.
With 13 years of experience in web analytics, CRO, and performance strategy, I’ve led analytics initiatives for major players like Decathlon, La Redoute, and AB InBev (PerfectDraft) — from setting up robust tracking plans to running A/B tests, crafting dashboards, and translating complex data into actionable decisions.
I bring a rare mix of analytical precision and human understanding. As a former guest lecturer and a 3rd Dan judo instructor, I believe that sharing knowledge, listening, and adapting are as critical as technical skills.
👉 Available 1 day/week – remote or hybrid
👉 Fluent in Google Analytics, Piano Analytics, AB Tasty, SQL, Snowflake, Looker Studio
👉 Ready to dive into your data, simplify the noise, and help you grow
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 50km)
Experience
- Ab InBev& Consumer Analytics ManagerSeptember 2022 - Today (3 years and 9 months)I lead digital performance efforts across Europe, managing the full analytics stack: migration to Piano Analytics, KPI monitoring, dashboard creation, advanced user behavior analysis, and A/B testing strategy. I work closely with product, marketing, and dev teams to turn insights into business impact, while ensuring GDPR compliance and scalable data practices.🛠 Tools: Piano Analytics, Snowflake, SQL, Looker Studio, Dynamic Yield
- DecathlonDigital AnalystSeptember 2014 - September 2022 (8 years)As the first web analyst integrated into the e-commerce team, I structured the data practice around digital performance. I built accessible dashboards, led deep behavioral analyses (navigation, checkout, merchandising), and launched the company’s first A/B testing roadmap. I also trained teams on Google Analytics and supported major UX redesigns (homepage, checkout funnel, etc.).🛠 Tools: GA, Piano Analytics, Looker Studio, AB Tasty, Excel/Gsheet
- La RedouteDigital AnalystAugust 2012 - August 2014 (2 years)Roubaix, FranceDuring my apprenticeship, I contributed to the full revamp of web and mobile tracking, and helped monitor performance across multiple markets. I conducted daily analyses on user journeys, acquisition, and checkout, and built automated reporting dashboards in Excel. I also trained teams on Adobe Analytics (Omniture) and led a research project on multichannel consumer behavior.🛠 Tools: Adobe Analytics (Omniture), Report Builder, Excel
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Education
- Master Marketing, Distribution & E-commerceIESEG Lille2014Master Marketing, Distribution & E-commerce
- Bachelor in Economics & ManagementUniversité Paris-Est de Marne-la-Vallée2012Licence Economie et Gestion