About Stephane
French-American. 10+ years experience in Product Marketing for tech B2B SaaS startups and scaleups.
- Yogosha: reversed ARR decline and drove 70% YoY growth.
- Convelio: Contributed to a 50% YoY increase in ARR.
French
Native or bilingual
English
Native or bilingual
Portuguese
Fluent
Spanish
Fluent
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- YogoshaSenior Product Marketing ManagerSOFTWARE PUBLISHINGMay 2023 - Today (3 years and 2 months)Paris, FranceYogosha is an Offensive Security Platform that allows companies and governments to raise their security posture with pentesting as service, bug bounty, and more. More than 300 organisations have hardened their assets and lowered their breach risk with Yogosha.
- Led a Gartner-informed thought leadership and repositioning effort (narrative, messaging, pitch deck, sales enablement).
- Developed and executed go-to-market strategies across dozens of product launches, partnering with Product, Marketing, Sales, and Channel teams.
- Owned competitive intelligence end-to-end: researching, producing, and presenting briefs to the full team to sharpen market knowledge, drive product roadmap and onboard new hires.
- Other achievements: pricing, customer insights.
=> Results: reversed ARR decline and drove 70% YoY growth. - ConvelioProduct Marketing ManagerLOGISTICS AND SUPPLY CHAINDecember 2020 - April 2023 (2 years and 4 months)Paris, FranceConvelio is revolutionizing art logistics by making fine-art shipping easy. Competitive pricing, instant quoting & booking, and top-notch customer service.
- Planned and executed go-to-market strategies in partnership with key cross-functional stakeholders, ensuring aligned launches across teams.
- Built positioning and messaging frameworks in collaboration with Product, Sales, Marketing, and CSM teams.
- Monitored competitive landscape and customer needs, feeding insights to the Product team to inform roadmap and product decisions.
=> Results: Contributed to a 50% YoY increase in ARR. - Steph DenisMarketing Consultant (Specialized in Digital and Product)CONSULTING AND AUDITSAugust 2017 - December 2020 (3 years and 4 months)I operate as a consultant for startups and SMEs in Brazil, USA and France.Clients: Century 21, Maison Déco, ACE Events, Ferpection, Global Nomads, Rio Carnival Tickets, Playsnapp, Spark by Mouvart, In Loco Media, RioResidence, Social Fork, The Meta Agency, Huelvas, Yoga Conscience
- Elaborated product marketing, go-to-market strategies, roadmaps and marketing collateral including customer avatars, competition SWOT, positioning, value ladders, value propositions, funnels, KPIs
- Collaborated with client dev and mktg teams to implement suggested strategies and roadmaps.
- Funnel optimization, landing pages and optimization with Google Analytics
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Education
- Product Marketing CertifiedProduct Marketing Alliance2021
- AI Automation and Prompt Engineering in MarketingMantra2026
Certifications
- Product Marketing CoreProduct Marketing Alliance2021