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Stanislas De Rocca SerraSD

Stanislas De Rocca Serra

Pricing Strategy & Revenue Operations Specialist

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

About Stanislas

Are your sales operations slowing down your growth? I help scale-ups and B2B enterprises eliminate operational friction, rebuild their revenue processes, and empower their front-line teams to sell more effectively.

With 12+ years of experience in commercial operations, including 6 years leading global pricing for a major enterprise telecommunications company, I bridge the gap between high-level business strategy and hands-on execution.

My expertise covers:
  • Revenue Operations (RevOps): Unifying sales, pricing, and customer success pipelines.
  • Process Automation & AI: Leveraging AI, SQL, and Python to build tailored applications that bridge functional gaps without waiting on IT.
  • Pricing Strategy & Deal Desk: Structuring complex B2B deals, equivalence matrices, and global frameworks.
  • CRM/CPQ Optimization: Ensuring your tools actually serve your business performance.
I believe digital transformation belongs in the hands of operators. If you need expertize to untangle complex deal structures, scale your commercial footprint, and bring rigorous operational scale to your business, let's talk.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Marseille (up to 50km)

Experience

  • Alcatel-Lucent Enterprise
    Global Pricing Lead
    TELECOMMUNICATIONS
    January 2020 - January 2026 (6 years)
    Bangkok, Thailand
    • Won the largest, most competitive RFP in company history — twice — a €20M+, four-year award on a fully custom offer package,
    bridging customer and internal pricing with bespoke equivalence matrices.

    • Shaped product pricing and positioning with the product team, defining differentiating price points against the market.

    • Owned the global pricing framework, collapsing 80+ ad-hoc price variations into 8 market-aligned zones with predictable tiering —
    cutting quote friction and protecting margin across regions.

    • Negotiated reseller and distributor pricing across an almost entirely channel-driven, multi-layer go-to-market, where margin and
    incentives flowed in both directions.

    • Led the central deal desk — a team of five plus a 15-person global pricing community — handling 2,000 quotes a year at 90% desklevel resolution, structuring complex deals and driving the community through training and shared governance.

    • Built AI, Python, and SQL tooling that automated pricing and reporting and put decision-ready data into the workflow — driving
    efficiency without IT dependency.
    Pricing strategy Workflow automation Deal Structuring GTM Strategy
  • Alcatel-Lucent Enterprise
    Sales Operations Manager
    TELECOMMUNICATIONS
    February 2017 - September 2019 (2 years and 7 months)
    Paris, France
    • Standardized fragmented regional sales practices into one global way of working in Salesforce across 500 users, easing the regional
    reporting burden and bringing the function closer to the field.
    • Integrated quoting into Salesforce and designed a multi-shape opportunity lifecycle, owning the data quality and layouts that kept
    the CRM clean and usable.
    • Drove adoption by cutting process friction and giving reps simple, clear guidance on what mattered most.
    • Built executive dashboards for a single, reliable view of performance, and turned forecasting into realistic trends leadership could act on at the start and middle of each quarter.
    Sales Operations Cross-functional Collaboration CRM Forecast

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Education

  • Master of Science –
    Kedge Business School
    2013
    Master of Science –
  • Bachelor of Science –
    Aix-Marseille University
    2008
    Bachelor of Science –

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