About Soufiane
I am digital marketing manager . During my several experiences , I have acquired a deep knowledge of media trading, programmatic campaigns and other skills in digital media marketing.
It would be a pleasure, should opportunity allow, to have a further exchange of ideas with you :)
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- inwiSenior digital media managerApril 2022 - Today (4 years and 4 months)Casablanca, GC, Morocco
- Définition de la stratégie digitale et des dispositifs marketing digital
- Pilotage de la Performance_ Acquisition de Trafic et Conversion
- Pilotage de la la stratégie de contenu
- Pilotage par le POAS (Profit on Ad Spend)
- Lead Scoring Dynamique
- Stratégie de CRO (Conversion Rate Optimization)
- inwiDigital media analytics & marketing programmatic specialistMay 2017 - March 2022 (4 years and 10 months)Prefecture of Casablanca, Morocco
- Configuration du DSP (Demand Side Platform)
- Optimisation du "Bid Shading"
- Gestion des "Deals" Privés (PMP)
- Trading et Optimisation des campagnes multicanal et multiformats
- Gestion de la 1st & 3rd Party Data
- Djin AgencyTrader Media & Account Manager - Pôle ProgrammatiqueMarch 2016 - May 2017 (1 year and 2 months)Casablanca, MoroccoGestion du portefeuille client de l’agence : (campagnes 360°multicanal (Agence & Annonceur).• Mise en place de campagne 360° en marketing digital.• Analyse et déploiement des campagnes sur l’ensemble descanaux digitales.• Coordination et gestion des Traffic managers.• Elaborations des stratégies et déploiement des campagnesmarketing Online programmatique.• Construction et gestion de partenariat avec les différentsprestataires technologiques
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Education
- Certificate for supply side Certificat of Mastery_MediaMath Certificate for Measurment Certifcate Programmatic evolution Certificate_Programmatic AdvertisingCertificate for supply side Certificat of Mastery_MediaMath Certificate for Measurment Certifcate Programmatic evolution Certificate_Programmatic Advertising
- Master 2INSEEC Grande Ecole2011Master 2