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Soraya FarragSF

Soraya Farrag

Change Management, Employer Branding & Culture

€850/day
Londres, GB
3-7 years

Average response time: 1 hour

About Soraya

I use visual thinking, storytelling and gamification to holistically align people behind strategic initiatives and changes. I have worked with major actors in the European Banking Application Production sector, including Alenia Consulting, BNP Paribas, and Crédit Agricole Technologies & Services.
Companies operate in a highly competitive, constantly evolving market, so it’s more important than ever to have adaptable teams who work well together and are aligned behind a clear vision.
I support organisations to get the best out of their people, in periods of change and in day-to-day business. I believe most people want to do good work. My job is to help make this happen. I do this through Change Management consultancy and Employer Branding & Culture work.

Change Management: I support my clients to get the part of their ROI that depends on people by developing deployment and engagement strategies, conducting change impact analyses, facilitating conversations, boosting adhesion and engagement, and anchoring the change in the organisation's DNA.

Employer Branding & Culture work: My experience covers a wide breadth of areas including culture change, team dynamics, and collective intelligence facilitation. I have worked with companies of all sizes to boost employee engagement, morale and culture, and craft compelling messages around company culture and initiatives.

What's unique about my approach? I use visual thinking, storytelling and gamification to holistically align people behind strategic initiatives and changes. I focus on creating "wow" experiences for your people, whether it's during a seminar or Kick off event, during a communication campaign, or during workshops.
My passion is to reposition people at the heart of business strategies, and I have over 9 years experience supporting organizations to get the best out of their people, processes and systems.
  • French

    Native or bilingual

Can work on-site
Londres (up to 50km)

Experience

  • Mosaic
    Change Management & Employee Engagement consultant
    CONSULTING AND AUDITS
    March 2021 - Today (5 years and 3 months)
    London, UK
    I help organisations become better at achieving their vision, whether it's during the deployment of a change or during day-to-day business.
    I have worked with major actors in the European Banking Application Production sector, including Alenia Consulting, BNP Paribas, and Crédit Agricole Technologies & Services.
    • I create engagement strategies to re-energise your employees and improve team dynamics to create positive, collaborative workplaces, improve retention and increase performance
    • I help my clients design their own unique Employer brand to attract, recruit, and retain the right talents and optimise their business performance
    • I guide leaders and managers to actually change the culture to improve the experience of working together
    • I support my clients in their transformation journey and ensure you get the part of the ROI that depends on people : change impact analysis, stakeholder mapping, engagement strategy design, team dynamics and effectiveness within new change structure, and anchoring the chance in company culture, systems, and processes.
    Change Management Conduite du changement Employer Branding Culture d'entreprise
  • Freelance
    Employee Engagement & Corporate Social Responsibility (CSR) Consultant
    CONSULTING AND AUDITS
    May 2018 - March 2021 (2 years and 10 months)
    Londres, United Kingdom
    I support my clients to expand their business in a sustainable way.
    - Design & Implementation of Employee Engagement Strategies
    - Employer Brand identity building
    - Creation and implementation of tailored Corporate Responsibility & Sustainability strategies
    - Project management to support the successful design and delivery of projects of any size, including Zero Waste programmes and employee engagement initiatives
    - EcoVadis Consulting: tailored advisory services aimed at improving EcoVadis assessment score
    - Performance Reporting: ready to publish sustainability reports fully aligned to recognised reporting standards such as the Global Reporting Initiative (GRI) My approach is unique, human-centred, and anchored in creative problem solving. With over eight years of experience working across multiple industries including the human resource sector, charity sector, and film industry, I have worked with companies of all sizes to increase CSR performance and boost employee engagement.
    RSE Stratégie RSE Communication RSE Rapport RSE employee advocacy marque employeur
  • New Horizons in British Islam
    Research and Development Consultant
    HUMAN RESOURCES
    April 2018 - March 2021 (2 years and 11 months)
    London, UK
    Implement new systems and processes to improve efficiency and support organisational growth. Manage all activities related to staff administration, including payroll and employee files. Liaise with accountant and superior management to ensure everything runs smoothly.
    • Wrote Policies & Procedures and designed new processes specifically for managing home-based staff, ensuring clarity around policies, procedures, strategic goals, and performance management.
    • Created a new filing system for financial administration for better performance at external audits.
    • Managed transition to new GDPR regulations and updated all relevant paperwork and procedures.
    • Improved staff satisfaction and facilitated employee productivity by initiating standardized and more effective communication methods and decreasing response time by higher management. Oversee all Research projects conducted by New Horizons. Maintain and manage all operational aspects of the research projects, and conduct desk and field research to assess low-cost, and quick knowledge. Complete funding applications and produce reports for funders. Write research reports for publication.
    • Co-authored research report for project funded the European Union outlining key findings and recommendations. This resulted in the securing of funding to undertake aspects of the recommendation (link to report: https:// www.lokahi.org.uk/islam-diversity-and-context).
    • Organised 3 workshops and 2 week-long International Exchange Programmes regrouping 90+ participants from around the world. The programme included workshops, training, keynote speakers and networking opportunities. Researched venues, suppliers and contractors, liaised with staff and participants, handled logistical aspects including travel, venue, catering.

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Education

  • Master of Science
    The London School of Economics and Political Science (LSE)
    2013
    Master of Science - MS, Public Policy and Administration
  • Master of Arts
    New York Film Academy
    2014
    Master of Arts - MA, Film and Media Production

Skill set (14)

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