Description

Brand and campaign strategist operating at the intersection of culture, creativity and commercial growth. I help leadership teams define positioning, shape big ideas and translate strategy into coherent campaigns, content ecosystems and launch programmes.

Formerly Head of Brand Marketing at Byredo, Head of Strategy at Karla Otto and Global Brand VP at Hårklinikken.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Sophie Doran,
Independent Consultant
LUXURY GOODS
October 2024 - Today (1 year and 9 months)
Strategic brand consulting for clients in fashion, beauty, travel, and wellness. Focus on brand positioning, narrative development, go-to-market strategy, and creative direction. Work includes audits, platform building, campaign concepting, and advising founders and agencies.
Creative Strategist Luxury Brand Marketing Creative Strategy Brand Strategy & Development
BYREDO,
Head of Brand Marketing
January 2021 - January 2023 (2 years)
Oversaw global brand strategy and marketing campaigns across fragrance, beauty, and fashion. Directed product launches, storytelling, content strategy, and cultural partnerships. Collaborated cross-functionally with creative, product, e commerce and retail teams, reporting to the CBO.
Hårklinikken,
Global Brand Vice President
January 2023 - September 2024 (1 year and 8 months)
Led a full brand repositioning for an under-leveraged Danish hair clinic. Defined and deployed an updated brand positioning, platform, tone of voice, and visual identity. (Re)built the in-house marketing, creative & communications function, overseeing content, partnerships, creative, events, and strategy.