Description

I am a Marketing, Communication, and Digital Brand Specialist with 8+ years of experience helping brands grow their visibility, strengthen their identity, and connect with their audiences. My skill set includes graphic design, social media management, digital strategy, content creation, event marketing, and brand development allowing me to deliver cohesive and impactful communication.

I’ve worked with major brands like HEAD, as well as sports organizations, cosmetics companies, and entrepreneurs, consistently generating measurable results through strategic digital campaigns and engaging content.

Core Expertise

Digital Strategy & Social Media Growth: Develop tailored strategies, manage content calendars, create engaging posts, analyze performance, and build active online communities.

Graphic Design & Brand Identity: Design logos, visual assets, brochures, posters, and full brand guidelines that enhance brand image.

Website Design & User Experience: Build intuitive websites with strong visual coherence, aligned with brand values and audience needs.

Content Creation: Produce videos, reels, articles, newsletters, and interviews to tell compelling stories and increase engagement.

Marketing Strategy & Campaign Execution: Plan and implement multi-channel campaigns that boost awareness, engagement, and results.

Event Promotion & Partnerships: Coordinate events, manage sponsorships, and create communication strategies that maximize visibility.

Passion

I am driven by branding, storytelling, sports marketing, and digital innovation, transforming ideas into meaningful and impactful communication.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

HeadFrance
GRAPHIC DESIGNER / COMMUNITY MANAGER (Freelance)
SPORTS
October 2020 - Today (5 years and 9 months)
France
-Managed and animated social media platforms to enhance brand visibility and boost community engagement. The average annual growth rate of subscribers is approximately 77.8% per year over 4 years.
-Creation of more than 100 visuals (posters, visuals for social networks, presentations) to promote various events.
-Design and implementation of the Instagram digital strategy in line with key moments of the year (events, commercial highlights).
-Participation in more than 10 major sporting events (tournaments, competitions, local matches) with the aim of increasing brand visibility, generating a +35% increase in interactions on social networks
-Produced videos to showcase new products and highlight key events.
-Created a dedicated website for the launch of the largest amateur tennis tournament, the Head Tennis Open, featuring over 150 tournaments organized across France, culminating in a major final phase.
Graphic Design Social media Events Digital communication Video editing
Com'ci Com'ca
COMMUNICATION AGENCY / BUSINESS OWNER
DIGITAL AND IT
January 2020 - Today (6 years and 6 months)
France
-Creation of more than 20 professional logos and 10 complete graphic charters, helping to strengthen the uniformity of the brand image on print and digital media.
-Created communication materials tailored to various platforms and target audiences.
-Designed and structured over 10 websites, with a strong focus on optimal user experience and full alignment with brand identity.
-Managed social media platforms by planning content, publishing posts, and engaging with the community.
Design logo Communication 360° Digital communication Print graphic Social media
UNIBET FRANCE
CRM & MARKETING ASSISTANT
March 2021 - April 2022 (1 year and 1 month)
Unibet Arena, Tallinn, HA, Estonia
• Drafted the Daily Summary reporting key figures, sporting events, and upcoming marketing actions.
• Coordinated promotional offers with Customer Service. -Updated activity schedules. -Managed brand tone and CRM campaigns (newsletters, promotions, push notifications). -Coordinated and produced video shows with ambassadors (Pierre Ménès, George Eddy, etc.). -Assisted in social media animation in collaboration with the Community Manager. -Monitored promotional credits. -Reported and analyzed promotional activities. -Conducted benchmarking of offers and products. -Validated customer requests for document dispatch.