Sonia B.

Led international communications strategies for a portfolio of luxury fashion, beauty, jewelry, hospitality, and lifestyle clients, including Bulgari, Moncler, Giambattista Valli, COS, and philanthropic organisations such as amfAR and The Leonardo DiCaprio Foundation.

Managed multi-market PR teams to deliver cohesive global campaigns and tailored regional strategies.

Fashion Shows & Presentations: Directed runway and presentation communications in Paris, Milan, and New York, securing extensive international editorial coverage and VIP attendance.

Charity Galas: Led communications for prestigious philanthropic events including amfAR, The Leonardo DiCaprio Foundation Gala, the Gala for the Oceans of Prince Albert II, and LuisaViaRoma galas in Cannes, Saint-Tropez, Monaco, Saint-Barthélemy, Capri, and the Costa Smeralda in Sardinia, ensuring global media exposure and high-profile guest engagement.

Curated communications for COS collaborations at international art fairs, including Art Basel Miami and Salone del Mobile, aligning cultural partnerships with brand storytelling.

Directed VIP relations, brand collaborations, and hospitality experiences to elevate brand prestige.

Managed PR campaigns for heritage and contemporary luxury brands including Rochas, Kate Spade New York, and Moncler, securing consistent top-tier coverage across global fashion and lifestyle media.

Fashion Shows (Lead Markets): Directed communications in lead markets for select runway shows and presentations during Paris, Milan, and New York Fashion Weeks, ensuring tailored strategies that maximised local media impact while aligning with global brand messaging.

Press Days & Showroom Management: Organised and managed seasonal press days, showroom presentations, and designer interviews across Europe, North America, and Asia.

Partnered closely with creative and commercial teams to maintain brand consistency across all media touchpoints and regional activations.

Oversaw global press relations during a pivotal couture relaunch phase of the Maison.

Researched and leveraged the archives of Elsa Schiaparelli to build a renewed brand image, creating compelling storytelling that connected the house’s heritage with its contemporary vision.

Coordinated high-profile events and media appearances for Farida Khelfa, brand ambassador, ensuring consistent and elevated brand representation.

Produced press kits, lookbooks, and bespoke brand content to support international media outreach and reinforce the Maison’s identity across all markets.