About Somya
Senior CRO & Web Analytics Consultant with 5+ years of experience helping e-commerce businesses optimize conversion, customer journeys, and digital performance.
I spent 5 years at Back Market leading experimentation and conversion optimization initiatives, and have since worked as a freelance CRO & Web Analyst for companies such as Cultura and Back Market.
My expertise covers A/B testing, web analytics, user behavior analysis, personalization, and experimentation strategy. I enjoy turning data into actionable insights and identifying opportunities that drive measurable business impact.
🚀 Available from September 2026.
Core skills
• CRO & Experimentation: Kameleoon, AB Tasty, A/B Testing, Personalization
• Analytics: GA4, Adobe Analytics, ContentSquare, Google Looker Studio
• Product & Project Management: Jira, Confluence, Notion
• CMS & E-commerce: Contentful, Product Recommendations, Merchandising
• Data Analysis: SQL, Data-driven decision making
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 10km)
Experience
- CULTURAWeb AnalystE-COMMERCEMay 2024 - Today (2 years and 1 month)Bordeaux, FranceConversion rate optimization | Desktop, mWeb:• Writing data-driven hypotheses for A/B tests to guide the testing process• Developing test plans and defining key KPIs to measure performance and results• Managing and prioritizing the A/B test backlog, ensuring alignment with strategic objectives• Conducting ad hoc analyses via Contentsquare, Kameleoon and Adobe Analytics to extract insights and enhance ongoing strategies• Conducting quality assurance and verifying the statistical reliability of tests and results, ensuring data integrity and accuracy• Analyzing A/B test results and providing recommendations for continuous performance optimization• Proposing UX recommendations to improve user experience and conversion rates• Regulary benchmarking to compare current practices against market standards and identify improvement opportunities
- Back MarketCRO ManagerE-COMMERCENovember 2018 - April 2023 (4 years and 6 months)Bordeaux, FranceConversion Rate Optimization and Product Management | Desktop, mWeb, Mobile App :• Analyzed the customer journey using advanced analytic tools to identify growth opportunities and enhance the overall customer experience.• Implemented A/B testing methodologies, including roadmap creation, testing execution, and ad-hoc analysis, to drive continuous improvement in the customer journey and product recommendation strategy.• Collaborated closely with stakeholders from the Brand, Tech, Marketing, and Business teams across 17 countries, building market expertise and aligning strategies.Country launch management | Desktop, mWeb :• Led the definition and execution of the CRO strategy for opening countries, successfully opening markets from 5 to 17.• Developed and implemented searchandising and merchandising tools and strategies leveraging machine learning techniques to optimize user experience and increase conversions.
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Education
- Le Wagon - Coding BootcampLe Wagon2023LE WAGON is a 9-week intensive coding bootcamp learning Ruby on Rails, Javascript, HTML, CSS, SQL and git.
- Master’s degree - E-business and Digital MarketingICD International business school2021