About Sofia
A highly driven team-player with a proven track record of deal-making, creating long term growth. I graduated from HEC Paris with a major in Digital Business, and have hands-on experiences in early-stage growth and scaling phase operations.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- FreelanceFreelance Growth & MarketingSOFTWARE PUBLISHINGJanuary 2022 - Today (4 years and 5 months)Startups: Growth, Customer Data Platform, Marketing stack, Customer Relationship Management, Operations, Human Resources, StrategyDeals: separation, carve-out, project management
- QontoStrategic Growth & Partnerships ExpertSOFTWARE PUBLISHINGFebruary 2018 - May 2021 (3 years and 3 months)Paris, FranceStrategic Growth & Partnerships Expert- Increased ARPU with targeted CRM campaigns (Onboarding, Activation...)- Worked on a new pricing model to meet with MRR targets- Analyzed customer base and created a predictive scoring model with Data teamMarket Manager- Developed strategic partnerships with iZettle & AXA (from negotiation until launch)- Prepared research on new market landscapes and potential new partnerships- Managed and trained a team of 4 Customer Success agents for Growth purposesBusiness Developer- 1st Business Developer, proactively generated my leads of potential Premium clients- Designed outbound Sales strategies and worked with Growth team for lead generation- Helped to implement Sales tools with Growth Engineers (Salesforce...)
- Vegg'upCo-FounderSOFTWARE PUBLISHINGDecember 2016 - December 2017 (1 year)Paris, FranceVegg'up is the first app for people embracing a plant-based diet - Incubateur HEC @ Station F- Set up a network of 20+ food influencers and partners, including a national food distributor- Developed brand awareness through social media, SEO, newsletters and PR (5K followers)- Raised 20K€ through national startup competitions
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Education
- Grande Ecole Master in Management, Major in Digital BusinessHEC PARIS2017Grande Ecole Master in Management, Major in Digital Business
- Bachelor of ArtsUniversité Paris Dauphine2014Bachelor of Arts (B.A.), Applied Economics and Financial Engineering
Certifications
- Digital Marketing - Digital ActiveGoogle2016