About Sofia
SEO/GEO Senior Content Editor, Brand Content Strategist et consultante SEO/GEO avec 8+ ans d'expérience en stratégie
éditoriale, content editing, rédaction SEO, affiliation, optimisation on-page et performance content.
Expertise sur des verticales concurrentielles comme iGaming, crypto, finance, tech, juridique et affiliate marketing. Forte autonomie sur l'analyse SERP, les briefs SEO/GEO, les content updates, le maillage interne, le suivi des rankings, l'optimisation des clickouts et les contenus commerciaux orientés revenus.
French
Native or bilingual
English
Native or bilingual
German
Fluent
Can work on-site
Paris (up to 20km)
Experience
- ClickOut MediaSEO/GEO Senior Content Editor & Affiliate Content StrategistCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 6 months)Paris, France• Gestion autonome de contenus SEO/GEO sur des sites d'affiliation à forte concurrence, avec responsabilité directe sur l'optimisationéditoriale, les rankings, les clickouts et la performance commerciale.• Création, édition, optimisation et mise à jour de contenus news et evergreen orientés acquisition organique, conversion et revenusaffiliés sur iGaming, crypto, finance et tech.• Contribution à des sites générant un chiffre d'affaires annuel à 6 voire 7 chiffres, avec arbitrage entre visibilité organique, intentionutilisateur, conformité éditoriale et objectifs business.• Analyse SERP, analyse concurrentielle, recherche de mots-clés, structure Hn, optimisation des metas, maillage interne, snippets, FAQ,P0, Discover et contenus à fort potentiel GEO.• Suivi des performances via outils SEO et data marketing, identification des pages prioritaires, recommandations d'updates etpriorisation selon impact rankings/clickouts.• Gestion d'aspects commerciaux et affiliation : mise en avant de marques, CTA, pages comparatives, reviews, partenariats etcohérence business des contenus.
- FreelanceSEO/GEO Senior Content Editor & Affiliate Content StrategistCONSULTING AND AUDITSJanuary 2017 - Today (9 years and 6 months)Paris, FranceSenior content editing, SEO/GEO optimization and affiliate content strategy across highly competitive websites, with a direct focus on rankings, clickouts, content quality and commercial performance.Key responsibilities and impact:• Manage and optimize SEO/GEO content across competitive affiliate verticals including iGaming, crypto, finance and tech.• Create, edit, refresh and optimize evergreen pages, news content, reviews, commercial pages and comparison content.• Improve content performance through SERP analysis, keyword targeting, search intent mapping, on-page optimization and internal linking.• Work on websites generating 6 to 7 figures in annual revenue, balancing organic visibility, editorial quality, compliance, conversion and business goals.• Build and optimize SEO briefs, Hn structures, meta titles, meta descriptions, FAQs, snippets and Discover-oriented content angles.• Monitor rankings, content performance, clickouts and update priorities using SEO and data tools.• Support affiliate growth through brand positioning, CTA optimization, review updates, comparison pages and revenue-focused content improvements.• Apply AI-assisted editorial workflows and GEO logic to improve answer-engine visibility, content quality and search performance.
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Education
- Licence de DroitUniversité Paris 1 Panthéon-Sorbonne2017
- Bachelor de Marketing InternationalENACO2021