About Sina
🌟🌟 Hello, and welcome! 🌟🌟
Over the past few years, I’ve had the privilege of collaborating with dynamic product teams across Asia and Europe, helping to launch impactful ventures. My experience spans working with startups, scaling businesses from pre-seed to Series C, and partnering with large organizations on B2B and B2C products. Having also built and scaled my own startups, I deeply understand the challenges entrepreneurs face. I'm excited to contribute to fast-growing companies, creating meaningful products that deliver real value to users.
👍 Core Competencies 👍
Here are some of the key services and expertise I offer. Feel free to reach out if you'd like to learn more:
1️⃣Product Strategy & Roadmap
Crafting a product vision, strategy, and roadmap aligned with your company’s OKRs to ensure sustainable growth and success.
2️⃣End-to-End Product Development
Leading product development from concept to launch using agile methodologies, including estimation, product breakdown, QA testing, and backlog refinement.
3️⃣Cross-functional Collaboration with Design & Tech & Support functions
Working closely with UI/UX designers and engineers to conduct user research (interviews, surveys, prototyping, usability testing), and create detailed specifications, user stories, and wireframes.
4️⃣Best Practices for Product OPS, Design OPS
Defining and implementing best practices in Product, Design & Tech Ops to enhance the efficiency and effectiveness of your product organization.
5️⃣Metrics and Stakeholder Alignment
Developing and tracking key performance metrics to provide actionable insights and guide decision-making for stakeholders.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris 12e Arrondissement (up to 50km)
Experience
- BFORBANKLead Product OPS ManagerBANKING AND INSURANCEAugust 2023 - October 2024 (1 year and 2 months)Paris, FranceDelivrable : https://www.bforbank.com/1️⃣ Build a Product Life Cycle for EPIC, from Ideation to Deployment, tailored to the entire BforBank organization.1. Developed and documented 6 phases of the product life cycle: Strategy, Discovery, Preparation, Delivery, Release and Measure.2. Created a detailed step-by-step guide for each phase, accompanied by a responsibility matrix, clarifying the roles and responsibilities of key team members (e.g., UX Researchers, Product Designers, Product Owners, Product Managers).3. Designed and implemented +new 25 workshop templates & +new 20 OPS processes for research, design, and product development, tailored for each phase of the product life cycle.4. Ensured alignment between the new product life cycle materials and existing product artifacts, such as the Design System and Atomic Repository.2️⃣Implement and Train Product, Design, and Tech Teams on the New Product Life Cycle1. Conducted 50+ training workshops and seminars, training the entire product and technology organization (over 200 members across 15+ squads) on the 6 phases of the EPIC life cycle.2. Supported and monitored in detail 30+ project roadmaps, ensuring best practices were followed using the EPIC life cycle.3. Created and organized new squad forums for sharing EPIC updates based on the product life cycle, fostering better collaboration and continuous improvement.
- LisenCo - Founder (Side Project)TECHFebruary 2023 - October 2023 (9 months)Paris, FranceDelivrable: https://www.lisen-entrepreneur.com/1️⃣Created, Designed UX/UI and Coded the Lisen Platform - Created the Lisen platform, which provides a personalized action plan for entrepreneurs to build their startups and digital solutions, regardless of prior technical skills.2️⃣Built an AI-Powered Recommendation Engine - Developed AI engine models and bots with GPT, Gemini, and Mistral to help entrepreneurs scale startups, automating key tasks and reducing time to market. The action plans are tailored based on key parameters such as:1. Number of founders2. Current stage of development (No idea, Have an idea, Building MVP, Getting users)3. Industry in which the startup operates4. Type of business (B2B/B2C)3️⃣ Created entrepreneurship training and tools to accelerate startup developmentProduced over 20 hours of training videos and developed 10+ AI-powered tools, including the Startup Idea Tool, Persona Tool, Benchmark Tool, and Value Proposition Tool, all designed to streamline and accelerate startup development processes.
- KPMG ITS - FranceProduct Management Team ManagerCONSULTING AND AUDITSSeptember 2021 - June 2022 (10 months)Delivrable: https://www.kpmg-pulse.fr/1️⃣ Build and lead the KPMG Pulse Product squads - Direct the product development cycle from ideation to production :1. Spearheaded the complete redesign of UX/UI for B2B customer platforms, enhancing user experience.2. Conducted in-depth primary and secondary research with 50+ SMEs, validating product positioning, value proposition, pricing, and market fit.3. Achieved a successful launch, onboarding 500+ SME clients across France, driving significant market adoption.2️⃣Define product strategy & roadmap for 4 product squads1. Delivered 10+ high-value B2B finance products for SMEs, including GED, Financial Analytics & Forecasting, and Invoices OCR solutions.2. Onboarded and trained 2,000+ accountants to support SME clients on the KPMG Pulse 2.0 platform3️⃣Implement new product practices to improve product team’s velocity.1. Launch and introduce a new product life cycle to improve the product team’s practices from ideation to development2. New prioritization framework implemented using RICE model3. Recuite POs & PMs and other product team members for product squads4. Build and define requirements for KPMG Pulse's new analytics customer and business dashboards5. Contributed to the creation and implementation of a scalable design system (Figma + Storybook) and established processes for developing new components.
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Education
- Master of Financial Consulting and Engineering obtained with Honors- ESSCA - France - Label EPAS2016
- CFA registered level 1 passedCFA2015https://www.cfainstitute.org