Description

Spécialisé dans l’audit de comptes Google Ads, Meta Ads, Linkedin Ads, Snapchat et Tik Tok, j'aide les entreprises à trouver des axes d'amélioration en leur livrant une analyse complète et un diagnostic rapide de leurs comptes publicitaires : structuration de compte, optimisation de budget, optimisation des créa, ciblage, erreurs de tracking, leviers de croissance sous-exploités, recommandations organisationnelles.

10 ans en acquisition avec des expériences en agence et chez l’annonceur, j'ai conçu des stratégies cross-canal performantes avec des budgets de plusieurs millions d’euros.

J'ai travaillé avec des industries variées: e-commerces, retail, SaaS, agences, médias, B2B/B2C.

🚀 Mes spécialités: SEA, Google ads, SMA publicités sur les réseaux sociaux, publicités display/vidéo, analyse de données, rapports de performance avec Looker, A/B testing, optimisation des taux de conversion, activation des audiences, optimisation de flux de produits, ad automation, gestion de projet agile.

Expertise médias: Google, Bing, Meta, Pinterest, Snapchat, Reddit, Tik Tok ads, LinkedIn, ASA

Avec une expertise particulière sur Google Ads: search, display, shopping, gmail, youtube, discovery, local, performance max, demande gen.

Services :

audit google ads

audit meta ads

audit SEA

account audit / ads audit

performance marketing audit

tracking / conversion / analytics

roadmap

📊 Outils: Excel, Looker (Data Studio), Google Analytics, Google Ads Editor, Microsoft Advertising Editor, Trello, Miro, Notion, Suite Google.

Mes principes:

- data driven: les résultats parlent d’eux-mêmes

- tester: avec les algorithmes aux commandes, les tests sont indispensables

- s'adapter en continu: le changement est la seule constante

- transparence: j'accorde une importance particulière à l’honnêteté et à la prise de responsabilité

Certification Mantra :

Concevoir et déployer une stratégie d'acquisition client digitale en Startup et PME (Délivrée en 2025)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

L'Express
Reader revenue manager
PRESS AND MEDIA
January 2024 - Today (2 years and 6 months)
Paris, France
• Definition and execution of the reader revenue strategy (subscriptions, events …)
• Optimization of the user journey and conversion funnel (acquisition, retention, churn reduction)
• Analysis and monitoring of key KPIs: conversion rate, ARPU, LTV, churn
• Development and implementation of targeted marketing campaigns (paid ads, segmentation, CRM, A/B testing, mobile marketing)
• Market monitoring and innovation on revenue models (paywall, memberships, events, partnerships)
• Collaboration with editorial, product, and marketing teams to maximize direct monetization
L'Express
Growth marketing manager
PRESS AND MEDIA
February 2023 - January 2024 (11 months)
Paris, France
• Definition and management of the cross-channel subscriber acquisition strategy to grow the customer base
• Development and execution of subscriber recruitment strategies through paid advertising (Google Ads, SEA, Meta, LinkedIn, Display, Youtube, Native ads…), focusing on CPA optimization
• Activation of 1st-party data (CRM, onsite recirculation) to generate new subscribers and leads
• Growth of in-app subscriptions through paid campaigns, in-app messages, push notifications, and paywall optimization
• Launch, management, and optimization of campaigns promoting editorial content and promotional offers
• Monitoring, analysis, and reporting of KPIs, while managing an acquisition budget of several hundred thousand euros
L'Express
Acquisition manager
PRESS AND MEDIA
August 2021 - February 2023 (1 year and 6 months)
Paris, France
• Definition and implementation of the subscriber acquisition strategy across multiple channels, with a focus on optimizing cost per acquisition (CPA) (Google Ads, Meta, LinkedIn, Bing, Affiliation, Display, YouTube, and programmatic agency management)
• Launch, management, and testing of campaigns to promote editorial content and promotional offers
• Management of a budget of several hundred thousand euros