About Siham
English
Native or bilingual
French
Native or bilingual
Italian
Basic
Experience
- ReflexGroupCreative Strategist l International LiaisonLUXURY GOODSJanuary 2023 - January 2025 (2 years)A global 360° luxury marketing agency with offices in Paris, NYC, and Shanghai, and reach in Milan, Hong Kong, LA, Seoul, and beyond.→ Crafted pitch decks to win new clients and executed tailored strategies.→ Developed brand identities from scratch: mission statements, brand voice, messaging, audience, etc. → Nurtured client relationships with brands like Gaumont, Wella, and La Mer.→ Expanded agency reach by implementing outreach system, leading newsletters, writing blog & Linkedin posts, enhancing website content, and maintaining international partnerships.
- Tribe DynamicsContent MarketingJanuary 2021 - January 2023 (2 years)→ Worked with the SF-based founder on an influencer CRM app called Createur. It's a platform dedicated to influencers, to help them connect with brands and gain insights. I help with everything, from Customer Success, to Data, and Content Marketing (webinars, blogs, IG, TikTok, newsletters).
- Réunion des Musées Nationaux Grand PalaisChargée de Communication DigitaleE-COMMERCEJanuary 2020 - July 2020 (6 months)Paris, FranceAnimation et modération du Facebook et de l'Instagram officiels de Boutiques de MuséesCréation de contenu et gestion de la stratégie réseaux sociauxFédération des équipes commerciales sur site (Louvre, Orsay, Grand Palais, etc.)
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Education
- Masters in European Affairs, spé Cultural Policy and ManagementSciences Po, Paris2020
- Bachelor of Arts, English Concentration - Cultural Studies and HistoryMcGill University, Montreal2002