Description

"Social Media Strategist, Content Creator and Community Manager| Luxury & Fashion | Instagram · TikTok"

I turn brands into communities with content that stops the scroll.

Social Media Strategist & Content Creator with 5+ years of experience across luxury, fashion, hospitality, and digital media. I've collaborated with Christian Dior Couture, YSL Beauty, and UNESCO, and co-founded Project Meraki, my own creative initiative.

I've built and executed social media strategies for both global corporations and luxury startups, always with a focus on engagement, brand consistency, and measurable impact.

What I bring to your project:

— Social media & content strategy (Instagram, TikTok)

— Editorial line, tone of voice & brand storytelling

— Ready-to-post content production

— Influencer strategy & brief creation

— Community management & team coordination

Whether you're a luxury house or an ambitious small business, I help you build a digital presence that makes people stop, engage, and come back.

📩 Let's talk about your project.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Beyond Luxury
Social media and contet strategy
January 2026 - Today (5 months)
Paris, France
Executed multi-platform social strategy for Beyond Luxury Group, Podcast, across LinkedIn, Instagram, TikTok, YouTube, delivering 30+ monthly posts per channel with custom messaging frameworks
Designed positioning and content strategy, developing content pillars and platform-specific calendars with end-to-end copywriting and creative direction
Drove community engagement across 4 platforms through daily audience interaction, comment management, and brand consistency aligned with luxury market standards
Community management Instagram Marketing Réseaux sociaux TikTok content creator
Meraki Foundation
Co-Founder
September 2022 - Today (3 years and 9 months)
Dream ForChange Award 2024, Christian DiorCouture and UNESCO,Women Entrepreneurship project
Co-led a Dior & UNESCO-recognized CSR initiative, selected 1st among 100+ international projects
Empowered 450+ artisans across India through digital storytelling,training, and sustainableentrepreneurship programs
Orchestrated end-to-end project management:timelines, deliverables, stakeholdercoordination (UNESCO Paris, artisans, partners) Designed and led thedigital strategy, delivering 16+ hoursoftraining, increasing artisan visibilityand business readiness Organized 10+ workshops and built 5+ strategic partnerships acrosscraft, culture, and sustainability ecosystems Presented project outcomes at UNESCO Paris;featured in Forbes,WWD, Fashion Network Drove a 20% improvement in artisan skill development outcomes, supporting long-term economic independence
Saint Chaffray (Freelance)
SocialMediaConsultant
May 2025 - July 2025 (2 months)
Built Ferdie's social media presence from zero, defining a distinctive brand voice and visual identity across Instagram, LinkedIn, and Pinterest. Produced and edited engaging short-form content, translating brand storytelling into visually cohesive campaigns. Drove a 150% rise in engagement and 20% follower growth within the first quarter through strategic content planning and cross-functional collaboration.