About Shelley
Hi, I'm Shelley. I have over 10 years of experience in marketing, communications, branding & creative strategy — at advertising agencies, media corporations & luxury brands. In 2019, I created a digital marketing consultancy of my own, Starling.
I am a content creator, brand strategist, & digital marketing expert. I'm passionate about helping brands use technology to tell better stories & creating content that drives measurable results. From social strategy to managing influencers to creating campaigns – I can do it all!
Core skills:
• Brand, Communications, & Content Strategy
• Copywriting, Proofreading, Storyboarding
• Editing, Creating & Optimizing visuals & video for Social Media
• Community Management & Partnership Management
• Translation (French to English)
• Website, Social Media Strategy
• Languages: English (native), French (bilingual)
— — —
Bonjour, je suis Shelley. J'ai plus de 10 ans d'expérience en marketing, communication, branding et stratégie créative - au sein d'agences de publicité et de grandes entreprises de médias et de marques de luxe. En 2019, j'ai créé ma propre agence de conseil marketing digitale, Starling.
Je suis une créatrice de contenu, une stratège & une experte en marketing digitale. Je suis passionnée par les moyens d'aider les marques à utiliser la technologie pour raconter de meilleures histoires & créer du contenu qui donne des résultats mesurables. De la stratégie des réseaux sociaux à la gestion des influenceurs & meme la rédaction de textes ou la création de campagnes, je suis une veritable couteaux suisse !
Compétences principales :
• Stratégie de marque et communication
• Rédaction, édition, relecture, scénarisation
• Édition, création et optimisation de visuels et de vidéos pour les réseaux sociaux
• Gestion des communautés et des partenariats
• Traduction (du français à l'anglais)
• Site web, stratégie des réseaux sociaux
• Langues : Anglais (langue maternelle), Français (bilingue)
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- CotySocial StrategistFASHION AND COSMETICSJune 2025 - February 2026 (8 months)Amsterdam, NetherlandsEmbedded social strategist responsible for launching and growing three fragrance brand communities from scratch within the Coty portfolio. End-to-end ownership across strategy, content creation, community management and performance reporting, working with international teams across Amsterdam and New York.Supported PR activations, social seeding and influencer programming to build brand awareness from the ground up across new fragrance launches.
- Launched three new brand social presences from zero, including full Meta ecosystem setup, auditing and troubleshooting to ensure best-in-class technical foundations
- Developed and executed organic social media strategy across Instagram and TikTok, including content calendars, posting and community management
- Built Sprinklr infrastructure including KPI reporting, sentiment analysis and executive dashboards
- Briefed creative teams on social-first content formats including unboxing, teasers, GRWM and product reviews
- Grew advocacy networks by activating micro-influencers and fragrance community creators, building a diverse tapestry of voices around each brand
- Led social listening to monitor brand health, track conversation and identify emerging opportunities
- Conducted trend spotting to find ad hoc participation opportunities aligned to each brand's identity
- Wrote all English-language copy and produced content including filming, editing and voiceover
- ClarinsSocial Strategist & English CopywriterFASHION AND COSMETICSJanuary 2024 - Today (2 years and 6 months)Paris, FranceIn-house freelance consultant embedded within the Clarins digital team, leading English-language social media strategy and content creation across Instagram and TikTok. Campaign concept to performance reporting, across skincare, makeup, haircare and men's ranges.Supported brand events, influencer activations and talent casting across skincare, makeup and haircare, including Paris Fashion Week event hosting & interviewing on behalf of the brand.
- Developed organic social media strategy across Instagram and TikTok including edits, campaign launches, always-on content, seasonal moments and CSR
- Wrote English-language copy across all formats: captions, voiceover scripts, video supers, carousel copy and product education content
- Created brand tone of voice guidelines, lexicons and community management response frameworks
- Advised on content strategy and creative direction for influencer and advocacy campaigns, including creator selection and briefing
- Managed and monitored social media performance across global markets via Sprinklr, including automation setup and local market adoption
- Produced multi-format content adapted across touchpoints including social, PDP, POS, email and paid
- LVMHDigital StrategistLUXURY GOODSDecember 2020 - Today (5 years and 7 months)Paris, France
- Conception d'une stratégie numérique pour les médias sociaux organiques et payants, les partenariats e-commerce, les campagnes d'influence pour promouvoir diverses marques de luxe.
- Collaboration avec les équipes de marketing et d'autres départements pour assurer la communication globale de la marque ainsi que la communication locale dans différentes villes pour les lancements de produits, les campagnes de sensibilisation et les initiatives numériques (AR, AI, emailing, partenariats avec des célébrités).
- Management des communautés internationales, élaboration des guides de communication, lexiques, stratégies du crise, définition des meilleurs pratiques pour des outils natifs Tiktok, Instagram, Facebook et outils de gestion partie tiers (Sprinklr, Sprout Social, Brandwatch).
---• Design digital strategy for organic & paid social media, e-retail partnerships, influencer campaigns.• Apply extensive knowledge of competitive landscape & digital trends to solve luxury industry-specific challenges.• Leverage my deep knowledge and expertise with Instagram, TikTok, Pinterest, and Twitter to develop agile, editorial content.
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Education
- Master's Degree, French Language and Literature, International BusinessUniversité Paris-Sorbonne2008Master's Degree, French Language and Literature, International Business
- Direction de Projet Digital / Design Manager, Conduite de projet, Stratégie de communication et création graphique, UX DesignGOBELINS, l'école de l'image2016Direction de Projet Digital / Design Manager, Conduite de projet, Stratégie de communication et création graphique, UX Design