About Sheldon
I am a hands-on creative and design director, leading teams to create digital experiences and products for established global brands and startups from across the globe. I have worked in a variety of industries including healthcare, sports, fashion, consumer electronics, entertainment, travel, and more. I lead design from research and concept, through execution, to delivery and beyond.
I have deep expertise in creating experiences across marketing and product in tight-knit cross-functional teams. I strive to create user-centric experiences that are intuitive, engaging, and executed with high attention to detail.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- BlaBlaCarLead Product DesignerMarch 2021 - May 2022 (1 year and 2 months)Paris, FranceLed and managed the design team working on the Demand pillar of the business involving squads working on acquisition and discovery, the search experience, the booking experience, monetization of the service and incorporation of trains on the platform. I also oversaw internal prototyping efforts and the internal design system.
- Your MajestyCreative DirectorOctober 2018 - December 2020 (2 years and 2 months)Amsterdam, NetherlandsLed projects for the Los Angeles Lakers, Adidas, Kobalt / AWAL, The Association of Pharmacies of Belgium, Dopper and more.
- Your MajestyArt Director / Design LeadJanuary 2017 - September 2018 (1 year and 8 months)Amsterdam, NetherlandsLed pitches and launched projects in the technology, healthcare, sports, lifestyle and entertainment sectors for a range of clients including Samsung, Spotify, MGM Resorts, and Facebook.
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Education
- Batchelor of Social Science, Psychology & GeographyUniversity of KwaZulu-Natal / University of Natal2008Batchelor of Social Science, Psychology & Geography