Shalini Tripathi

Supporting 6 MidEco brands through content and global strategy creation, reporting and market research.

Supporting the Helena Rubinstein account through content creation, planning, and social media strategy. Assisting in competitor benchmarking, trend analysis, and performance tracking across global markets. Collaborating with creative, influence, and production teams to deliver cohesive 360° communication campaigns.

Managed B2B marketing in the pharma-trading sector, developing strategies to strengthen client relationships. Revamped brand strategies for engagement by monitoring current planning, further designing marketing collateral to create a new outreach process, leading to a significant growth in repeat business. Strengthened outreach for over 300 clients via restructuring the framework and tailoring communication.