About Severine
Strategic Marketing and Communications leader with over 15 years of experience in the
luxury, specifically in Fragrances & Cosmetics, Watches and more recently Yachting. I excel
at developing and executing impactful best-in-class Marketing Strategies that drive customer acquisition and engagement.
With a proven track record of spearheading both traditional and digital marketing initiatives, I have substantially increased brand visibility and revenue. My expertise in leveraging data analytics to drive marketing decisions combined with hands-on expertise in SEO/SEM, PPC, content creation, social media, PR, events and strategic partnerships have been key in achieving significant results.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational
Remote only
Primarily works remotely
Experience
- NORTHROP & JOHNSON, LUXURY YACTHINGGLOBAL MARKETING DIRECTORMay 2023 - August 2024 (1 year and 3 months)Fort Lauderdale, FL, USA• Lead, mentored and grew a team of 22 marketing professionals and 5 marketing departments across US & Europe offices (Digital & Lead Generation, Branding & Creative services, Content Production, PR & Events and Strategic Partnerships)• Developed, implemented and executed the Marketing Strategy to drive customer acquisition & engagement across all locations worldwide• Created a Global Marketing Budget with the collaboration of CFO to streamline costs, arbitrate investments and improve ROI of marketing initiatives• Worked closely with IT department to improve Marketing Technologies for email marketing automation, business intelligence and data analytics• Drove the elevation of N&J brand positioning to resonate and motivate target audience (Website redesign, RFP, PR, innovative content, story telling…).• Collaborated with cross functional teams, including Charter, Sales, Yacht Management and Crew to align marketing campaigns with business objectives• Cultivated deeper relationships with key partners (NetJets, Exclusive resorts, Northern Trust, ACJ) & identified new opportunities for partnerships
- ULYSSE NARDIN, KERING WATCHESCommunications & Marketing director AmericasMarch 2020 - May 2023 (3 years and 2 months)Boca Raton, FL, USA• Defined and implemented Americas (USA, Canada, LATAM, Caribbean) Marketing and Communications strategies to increase market share of the region• Lead the team to ensure the success of brand image building moments (i.e events, pop ups, stores visibility, visual merchandising, capex, trade marketing activities)• Established key partnerships & sponsorships to increase brand presence and outreach to UHNWI (Yachting with Northrop & Johnson, Private aviation with Blade, Christies Real Estate, Horological Society of NYC, Luxury paddle boards with Beau Lake and non-profits organizations such as Ocearch and One More Wave)• Initiated, managed and orchestrated 360 omni channels marketing actions in line with business priorities (Website, SEO, Social Media, Media Buying, COOP with retailers, 4 PR Events per year, more than 100 Client events yearly) that generated +25% increase in sales• Nurtured Press relationships & boosted brand endorsement with key media outlets, brand ambassadors and influencers
- LVMH FRAGRANCE BRANDS - GIVENCHY & KENZOSENIOR regional sales managerApril 2014 - March 2020 (5 years and 11 months)Miami, FL, USA• Developed and grew the business of Givenchy & Kenzo Parfums in Latin American Local Markets (Central & South LATAM countries)• Drove sales (WHS +19% in 3 years), improved market shares, rankings and sell out in each country (double digit growth in priority countries)• Managed local distributors and retailers (such as Falabella, Sephora, Grupo Wisa, Blind, Perfumerias Unidas, Felix…)• Managed and piloted P&L and A&P Budgets of the area• Challenged, adapted and implemented Brand Strategies and Trade Marketing activities with strong inputs on regional Marketing initiatives in collaboration with Marketing Director & CMO• Enhanced Brand visibility and awarness in the region mainly through innovative digital activations (contests, geo targeted campaigns and influencers)• Management of a team of 16 Market coordinators & Local Brand Managers
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Education
- Certificate in Digital MarketingColumbia Business School2024
- Mba in international business, communication & marketingINSEEC Business School2008Specialization: Luxury Brand Management