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Séverine BaudrandSB

Séverine Baudrand

Supermalter

Front-End Lead | Design Systems & UX

€650/day
2 projects
Madrid, ES
8-15 years

Average response time: 1 hour

About Séverine

Lead front-end developer with a multidisciplinary background: part designer, part developer, full-time bridge between the two. I lead teams and projects with a focus on front-end quality: clean architecture, maintainable code, design system, web performance, accessibility, SEO, and documentation people actually use.

I’ve guided cross-brand initiatives on SFCC, Magento 2, and headless solutions, driven UX/UI audits, and mentored devs to raise front-end standards across teams.

As co-founder of Code Venus, I focus on eco-conception, accessibility, and Green UX, proving the web can be elegant, inclusive, and sustainable.

Passionate, rigorous, and a little obsessed with details, I bring projects to life by combining technical leadership with creative vision.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Parfums Christian Dior
    Malt logoOn Malt
    Senior Front-End Consultant | Design Systems & UX Quality
    LUXURY GOODS
    January 2026 - June 2026 (5 months)
    Neuilly-sur-Seine, France
    Front-End Developer on Dior’s global e-commerce platform (SFCC).

    Contributed to Design System evolution, Page Designer development, technical documentation and front-end quality initiatives across multiple teams.
    SFCC Design System Développement Front-End JavaScript Intégration Responsive
  • LVMH Perfumes & Cosmetics
    Lead Front-end Developer
    December 2024 - November 2025 (11 months)
    Neuilly-sur-Seine, France
    SFCC / SFRA
    • Lead front-end across large-scale projects, from architecture to delivery
    • Design and build new cartridges for revamps/rebrandings, ensuring scalable and maintainable architecture
    • Bridge design and development: act as facilitator between creative direction, contributors, and developers
    • Specialist in design systems with a strong focus on performance, modularity, and accessibility (WCAG) Web performance expertise: advanced asset management (images, fonts) SEO optimization TSDs
    SFCC Tech Lead Accessibilité Design System Web Performance
  • LVMH Perfumes & Cosmetics
    Lead Front-end Designer
    April 2022 - December 2024 (2 years and 8 months)
    Neuilly-sur-Seine, France
    SFCC
    • Led the front-end designers/developers within the cross-brand Excellence Design Center (XDC)
    • Acted as a transverse lead across multiple Maisons, supporting diverse projects (rebranding, checkout revamp, performance refactor, new module development)
    • . Provided technical leadership similar to a lead front-end dev, while remaining independent from specific project teams
    • Facilitated collaboration between Product Owners, project managers, merchandising, and creative direction
    • Led training workshops for contributor teams (incl. Page Designer)
    • Implemented pixel-perfect mockups, animations, and responsive layouts aligned with brand identity
    • Evangelized best practices in front-end, performance, accessibility, and design system consistency
    • Conducted audits, benchmarking, and drove continuous improvements on performance and accessibility
    • Authored clear technical documentation and guidelines to elevate front-end quality across Maisons
    SFCC Tech Lead User Experience Design Design System Accessibilité web

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Education

  • Certification, Web Development
    WebForce3
    2018
    Certification, Web Development
  • Wordpress Development
    Skillcrush
    2017
    Wordpress Development

Skill set

Categories