Seo Won Choi

Spearheaded 360 execution of Armani fragrance, exceptional fragrance and makeup launches across Europe, Americas, Middle East, Africa and India for Q1 2026, driving end-to-end readiness across product, assets, claims and launch toolkits. Ensured full catalogue alignment across customer touchpoints, safeguarding consistency from product story to execution in-market. Oversaw the creative and operational development of global O+O activations, coordinating cross-functional stakeholders to deliver on time, on brand and with clear commercial impact. Delivered market, competitor and KPI analyses to generate actionable insights and recommendations, informing marketing mix decisions and go-to-market optimisation.

Developed brand experience events and local activation strategies for a portfolio of luxury brands (incl. Alaïa, Comme des Garçons, Thom Browne, Jacquemus, Lemaire, Issey Miyake), adapting global brand codes for the local market. Supported end-to-end planning and execution: briefing, supplier coordination, production follow-up and on-site operations to ensure smooth delivery. Liaised with internal stakeholders and external partners to produce press releases and press kits, ensuring accurate messaging, product information and visual consistency. Led celebrity relations and PR initiatives, including GWP development and coordination of assets to meet press timelines.

Delivered creative and operational execution of Summer 2024 O+O brand experience initiatives across global retail events and local activations, ensuring brand consistency across channels. Supported the Galeries Lafayette Haussmann rooftop takeover during the Olympic Games, coordinating stakeholders, logistics and in-store execution to elevate visibility and footfall. Streamlined management of O+O marketing activity across retail, wholesale and e-commerce networks, improving consistency, tracking and execution efficiency. Supported seasonal campaign planning, product coordination and budget tracking, maintaining clear timelines and ensuring deliverables remained on time and on brief.