Description

8 ans d'expérience dans le marketing digital, 6 ans dans l'automobile et 2 ans dans les énergies vertes.

Forte de cette expérience, j'aimerais apporter mon expertise à votre business pour développer une stratégie cross-canal afin d'attirer vos futurs consommateurs. Il est important de développer une stratégie complète qui prend en compte tous les points de contact du parcours client afin d'optimiser votre stratégie d'acquisition, de conversion mais également de rétention.

Au plaisir

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

IBERDROLA ENERGIE FRANCE
DIGITAL PROJECT MANAGER / ACQUISITION
September 2020 - Today (5 years and 9 months)
Paris, France
- Managing digital platforms (Website, Application, Online client space), developing content and functionalities according to customer needs.
-Managing the lead generation strategy to achieve 80 000 leads/year.
-Managing digital media / SEM / SOME strategy (≃4M€/year) to improve brand awareness and increase digital sales to achieve 35 000 online sales/year.
-Monitoring digital performances and global KPIs to improve ROI.
-Coordination of developers team and media agencies.
Fiat Chrysler Automobiles
DIGITAL PROJECT MANAGER / ACQUISITION
March 2017 - August 2020 (3 years and 5 months)
Paris, France
- Managing national digital campaigns for JEEP and Fiat Professional (Lead gen, VOL, display, mobile, DTS): Managing budget, media planning, strategic recommendations, development of creative assets with agencies.
-Monitoring digital performances and global KPIs to improve ROI.
-Launch of Fiat Pro SoMe platforms : monitoring strategy, editorial follow- up, community management with the agency and paid campaigns.
-SEM : Development and optimization of SEO and SEA campaigns.
-Managing national website : handled launch of Fiat Pro new website in 2018, leading daily optimizations (updates, tracking, UX).
Citroën
DIGITAL ADVERTISING PROJECT MANAGER
February 2015 - March 2017 (2 years and 1 month)
United Kingdom
- Lead national online retail campaign and manage leads acquisition projects.
-Identifying customer insights and brand opportunities across key channels.
-Improving ROI by optimizing digital media strategies.
-Handling the Arsenal partnership / Digital media strategy.
-Handling the Arsenal online project (Development of the website/predictor «That's A Result», communication strategy, results' analysis).