About Sébastien
French
Native or bilingual
English
Native or bilingual
Experience
- Lalaleads.io (ex Digitools)SEM Specialist (Agency)October 2019 - Today (6 years and 8 months)Paris, FranceGESTION DES CAMPAGNES D'ACQUISITION PAYANTES (SEM) ➡️ Analyse et mise en place stratégique des campagnes payantes en fonction des objectifs clients. Choix des plates-formes publicitaires (Google Ads, Facebook, Instagram, Linkedin Ads...) ➡️ Gestion et suivi des campagnes au quotidien, suivi des KPIs, proposition de modification ou de mise en place de nouvelles stratégies pour correspondre aux objectifs clients. (Mots-clés, rédaction des annonces, stratégies d'enchères ➡️ Création et présentation de reporting des campagnes d'acquisitions (Google Data Studio, Google Slide...) LES OUTILS UTILISÉS QUOTIDIENNEMENT- Google Ads, Facebook & Instagram Ads, Linkedin Ads ...- Google Tag Manager- Google Data Studio- Excel- Asana, Notion
- MCG DIGITALSEM specialiste (Co-Founder)September 2018 - October 2019 (1 year and 1 month)Paris, France- Build our content and marketing strategy from scratch- Coordinating with dev unit in order to create the web app- Managing social media channels- Running marketing and social media campaigns to drive engagement and leads- Delivering and following analytics reports on a regular basis for all social network activity, paid and organic, following specific KPIs to track and enhance social media performance
- Alliance Française de BangkokSEM Specialist (Internship)January 2018 - September 2018 (8 months)Bangkok Metropolitan Area, Thailand-Tracking conversion rates and making improvements to the website including creating landing pages and managing the redesign of the website.-Plan, execute, and measure experiments and conversion tests; develop, evaluate and oversee the implementation of A/B testing protocols and process.-Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.-Utilising a range of techniques including growth hacking, paid media, SEO and PPC.-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Report progress and outcomes on a weekly and monthly reporting – using Google Analytics, Facebook Pixel, and internal data/systems
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Education
- Master's degree, Visual communication and E-BusinessInstitut Léonard de Vinci2018Master's degree, Visual communication and E-Business
- Master's degree Semester, Visual communication and MarketingKyonggi University2016Master's degree Semester, Visual communication and Marketing