Description

I am a Digital Communications and Brand Strategy specialist working at the intersection of luxury, culture, fashion, and beauty.

With experience across leading global brands in fashion, beauty, and tech, I build refined, insight-led communication ecosystems that elevate brand perception and create meaningful cultural impact. My work blends strategic clarity with creative direction — translating brand identity into powerful digital narratives, immersive campaigns, and high-engagement content systems.

I specialise in shaping modern luxury storytelling: where aesthetics meet data, and where brand presence becomes experience. From integrated campaign strategy and content ecosystems to influencer, celebrity, and cultural collaborations, I help brands craft relevance in an increasingly fast-moving digital landscape.

Having worked across international markets and high-performance creative environments, I bring a global perspective, strong editorial sensibility, and a deep understanding of luxury codes and consumer psychology.

I collaborate with brands that are ready to evolve — to sharpen their identity, elevate their voice, and build enduring cultural resonance.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

AXIOM
D igital Communications Lead.
June 2024 - Today (2 years and 2 months)
Paris, France
Acted as a bridge between the Campaigns and Sales, Marketing teams for all
.
creative needs. Reviewed creative briefs from internal stakeholders and ensured deliverables were clear for the clients. Spearheaded the integration of AI-driven marketing strategies. Developed and executed a cutting-edge content ecosystem seamlessly merging creative storytelling with data analytics.
Multinational Advertising Agency.
Junior Digital Account Manager.
October 2021 - October 2022 (1 year)
Paris, France
Managed the production teams, clients, and projects to develop a seamless delivery of assets and creative solutions. Organised the pre-production and post-production meetings with the team. Briefed the 360 campaigns in their creative development, production, and post-production for US, ASIA, EU & APAC. Developed targeted objectives and crafted meticulous engaging and creative copy for social media responses. Generated press briefs and influencer kits for various campaigns and facilitated storytelling and content for the influencers and for Instagram, TikTok, Facebook, YouTube, and Pinterest. Elevated the digital and shopper production of compelling Key visuals, videos, photos, and infographics, generating a 30% increase in social media engagement with innovative formats.
COTY - Gucci Beauty & Hugo Boss Fragrances.
Global Communications and Influencer Marketing Assitant
July 2020 - January 2021 (6 months)
Paris, France
Developed digital communication strategy and guidelines as well as recruited the precise KOLs, talents, and influencers for each campaign. Created content guidelines and digital communications toolkits tailored for each Market. Amplified influence activation project, digital visibility, press coverage, and positive consumer engagement via using Tagger and Tribe socials. Led the strategic routes that sparked creativity for personalized digital assets for EMEA and analyzed the KPIs of the campaigns customarily. Organized the content for the yearly editorial calendar and created innovative press kits and press briefs.