Description

Marketing leader with 14+ years of experience in defining and executing high-impact digital marketing and brand strategies. Proven track record in global campaign, brand transformation, digital growth, strategic partnerships, and international team leadership.

✅ Managed budgets of €18M+ | ✅ Led and structured teams of 5-10 people | ✅ Optimized ROI & digital transformation

#FoodTech #Culture #TechCompanies #OnDemand #StartUp #ScaleUp

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

YASSIR - On demand services
MARKETING DIRECTOR - Consultant
January 2023 - January 2024 (1 year)
Paris, France
1/ Defined and executed a global marketing strategy, driving brand awareness and user acquisition.
2/ Managed PSG partnership, ensuring maximum brand exposure and high-impact activations. 3/ Performance marketing: Achieved a +15% increase in new users through optimized SEO/SEA campaigns.
4/ Leadership & team development: Recruited and led a high-performing marketing team of 8 specialists.
brand strategy Growth marketing structuration
New Fund
MARKETING Expert consultant
January 2023 - December 2023 (11 months)
Paris, France
Delivered brand and marketing assessments with tailored recommendations across Newfund’s investment portfolio.

August - sept. 2023 - RAMIFY - Fintech
- Developed premium financial product positioning, resulting in a successful online launch.
- Designed performance-driven acquisition strategies with measurable ROI improvements.

July - august 2023 - QUASAR - Data Intelligence
- Conducted in-depth brand and lead acquisition audits, uncovering growth opportunities.
- Implemented a rebranding strategy supported by a structured budget and actionable roadmap.
- Optimized the website and improved the funnel, leading to enhanced B2B leads.
Branding brand strategy Content marketing Growth marketing CRM
Gorillas Technologies Holding B.V.
MARKETING DIRECTOR
April 2021 - August 2023 (2 years and 4 months)
Paris, France
Designed a local marketing strategy to drive new customer acquisition, order growth and brand preference via 360 marketing campaigns.

- Managed partnerships with PSG, Paris Basketball, All Star Game and Quai54, delivering innovative activation campaigns.
- Recruited and led a team of 5-6 marketers, fostering creativity and accountability.
- Spearheaded SEO/SEA optimization projects, increasing organic traffic and improving paid media ROI.
- Enhanced the app experience and optimized the purchase journey to boost customer satisfaction and retention.