About Sarah
I bring eight years of experience in operational and strategic marketing roles. I’ve contributed towards the growth of luxury cosmetic and watchmaking brands in emerging markets by adapting an innovative consumer centric approach in defining and implementing effective communication and marketing campaign strategies.
My key expertise include:
Brand Building
Strategic planning
Inbound Funnel Marketing
Content Marketing
Project Management
Local adaption of global strategies
Consumer behaviour and web analytics
A&P Budget
I’m eager to collaborate with start-up and global brands to achieve desired business goals.
English
Native or bilingual
French
Fluent
Can work on-site
Lyon (up to 10km), Paris (up to 10km)
Experience
- The Consumer Goods ForumCommunications OfficerPUBLIC SECTORJune 2022 - September 2024 (2 years and 3 months)Paris, FranceDevelop and implement communication strategy for The Consumer Goods Forum.Content creation: press releases, podcast (production & editing), content writing, internal corporate communications.Develop and implement a communications editorial calendar.Campaign tracking and reporting for all owned, earned and paid media activities.Event communications strategy for the Global Food Safety Initiative Conference and Supply Chain Conference.Relationship management and briefing creative and PR agencies.
- ESTEE LAUDER COMPANIESConsumer Marketing ManagerFASHION AND COSMETICSOctober 2018 - February 2020 (1 year and 5 months)Johannesbourg, South AfricaLed the marketing strategy for two prestige cosmetic brands.Developed and implemented communication strategies for the launch of brands inE-commerce and Pure-Play environment.Defined and executed a brand re-launch strategy to newly identified target audience adapting a full funnel approach.Maintained consistent brand presence across retail, e-retail, and owned platforms.Developed and managed agency briefings.Developed content strategy for paid media channels.Performed Analysis on media campaigns and website performance.
- RichemontMarketing ManagerLUXURY GOODSMarch 2014 - September 2018 (4 years and 6 months)Johannesbourg, South AfricaResponsible for full marketing scope of three luxury watchmaking brands.Planned and implemented all local marketing activities pertaining to digital marketing, social media, PR & influencer strategy, events and brand partnerships, in collaboration with HQ.Launched and managed brand social media account to build local brand community.Introduced brands to newly identified luxury consumers.Local adaptation of international marketing strategy.Formed local brand partnerships and leveraged existing global collaborations to drive uniqueconsumer experience and expansion of client base.Conceptualised and art directed photo shoots for local content creation.Managed A&P budget and annual business plans.
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Education
- B.A Honours Degrees in Brand LeadershipVega School2016The course explored the nature of creative and strategic thinking in developing innovative and accountable communication strategies for brand building.
- BA Degree in Creative Brand Communications | CopywritingVega School2011I specialised in Copywriting during my undergraduate, whilst focusing on brand building, strategic marketing and cricital thinking.
Certifications
- Digital MarketingUniversity of Cape Town | GetSmarter2017
- Social Media Marketing: ROILinkedIn2020