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Sarah Ménigault

Senior Brand & Marketing Strategist

Can work in or around Paris

  • 48.8546
  • 2.3477
Propose a project The project will begin once you accept Sarah's quote.
Propose a project The project will begin once you accept Sarah's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 10km

Preferences

Business sector
  • Luxury Goods
  • Fashion & Cosmetics
  • Social Networks
  • Health & Wellness
  • Wine & Spirits
+9 autres
Company size
1 person

Verifications

Freelancer code of conduct signed
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Verified email

Languages

Categories

Skills (21)

Sarah in a few words

I am a South African living in Paris with seven years of experience in operational and strategic marketing roles. I’ve contributed towards the growth of luxury cosmetic and watchmaking brands in emerging markets by adapting an innovative consumer centric approach in defining and implementing effective communication strategies.

My key expertise include:
Brand Building
Strategic planning
Inbound Funnel Marketing
Content Marketing
Project Management
Local adaption of global strategies
Consumer behaviour and web analytics
A&P Budget Management

Experienced in the following platforms:
Popular Chips
Social Bakers
Falcon Social

I’m eager to collaborate with start-up and global brands to achieve desired business goals.

Experience

ESTEE LAUDER COMPANIES

Fashion & Cosmetics

Consumer Marketing Manager

Johannesbourg, Afrique du Sud

October 2018 - February 2020 (1 year1 year and 4 months)

Led the marketing strategy for two prestige cosmetic brands.
Developed and implemented communication strategies for the launch of brands in
E-commerce and Pure-Play environment.
Defined and executed a brand re-launch strategy to newly identified target audience adapting a full funnel approach.
Maintained consistent brand presence across retail, e-retail, and owned platforms.
Developed and managed agency briefings.
Developed content strategy for paid media channels.
Performed Analysis on media campaigns and website performance.
Strategic planning Funnel marketing Google Analytics Content strategy Budget planning Influencer strategy Brand Positioning Digital marketing Stratégie de communication

Richemont - Richemont

Luxury Goods

Marketing Manager

Johannesbourg, Afrique du Sud

March 2014 - September 2018 (4 years4 years and 6 months)

Responsible for full marketing scope of three luxury watchmaking brands.
Planned and implemented all local marketing activities pertaining to digital marketing, social media, PR & influencer strategy, events and brand partnerships, in collaboration with HQ.
Launched and managed brand social media account to build local brand community.
Introduced brands to newly identified luxury consumers.
Local adaptation of international marketing strategy.
Formed local brand partnerships and leveraged existing global collaborations to drive unique
consumer experience and expansion of client base.
Conceptualised and art directed photo shoots for local content creation.
Managed A&P budget and annual business plans.
Marketing Strategy Gestion de projet Brand Partnerships Client experience Business plan Digital marketing Brand content Social media strategy Media management Creative Communications

Estée Lauder Companies

Fashion & Cosmetics

CRM & Online Graduate Programme

Johannesbourg, Afrique du Sud

January 2013 - March 2014 (1 year1 year and 2 months)

Assisted Online team with community management for beauty brands' Facebook account.
Produced and published content for lifestyle blog to drive men's skincare and fragrance category.
Assisted with influencer and retailer collaborations.
Coordinated consumer review initiatives.
Performed competitor analysis.
Content creation Community management Copywriting Influencer marketing

2 external recommendations

Check out Sarah's recommendations

Education

Certifications