Welcome to Sarah's freelance profile!
Location and workplace preferences
- Paris, France
- Can work onsite in your office in
- around Paris and 10km
- Business sector
- Luxury Goods
- Fashion & Cosmetics
- Social Networks
- Health & Wellness
- Wine & Spirits
- Company size
Freelancer code of conduct signed
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Sarah in a few words
My key expertise include:
Inbound Funnel Marketing
Local adaption of global strategies
Consumer behaviour and web analytics
A&P Budget Management
Experienced in the following platforms:
I’m eager to collaborate with start-up and global brands to achieve desired business goals.
ESTEE LAUDER COMPANIES
Fashion & Cosmetics
Consumer Marketing Manager
Developed and implemented communication strategies for the launch of brands in
E-commerce and Pure-Play environment.
Defined and executed a brand re-launch strategy to newly identified target audience adapting a full funnel approach.
Maintained consistent brand presence across retail, e-retail, and owned platforms.
Developed and managed agency briefings.
Developed content strategy for paid media channels.
Performed Analysis on media campaigns and website performance.
Richemont - Richemont
Planned and implemented all local marketing activities pertaining to digital marketing, social media, PR & influencer strategy, events and brand partnerships, in collaboration with HQ.
Launched and managed brand social media account to build local brand community.
Introduced brands to newly identified luxury consumers.
Local adaptation of international marketing strategy.
Formed local brand partnerships and leveraged existing global collaborations to drive unique
consumer experience and expansion of client base.
Conceptualised and art directed photo shoots for local content creation.
Managed A&P budget and annual business plans.
Estée Lauder Companies
Fashion & Cosmetics
CRM & Online Graduate Programme
Produced and published content for lifestyle blog to drive men's skincare and fragrance category.
Assisted with influencer and retailer collaborations.
Coordinated consumer review initiatives.
Performed competitor analysis.
2 external recommendations
Check out Sarah's recommendations