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Sarah Fernandez

Content Manager - SEO Expert

Can work in or around Biarritz

  • 43.4804
  • -1.5573
Propose a project The project will begin once you accept Sarah's quote.
Propose a project The project will begin once you accept Sarah's quote.

Location and workplace preferences

Location
Biarritz, France
Can work onsite in your office in
  • around Biarritz and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Architecture & Urban Planning
  • Arts & Crafts
  • Civic & Social Organizations
  • Retail (Small Business)
  • Film & AV
+16 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+1 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (29)

Sarah in a few words

Après avoir étudié la communication digitale à Kedge Business School et le management du luxe à l’IFM, j’ai travaillé cinq années dans l’univers de la mode : Hermès, GQ, Vogue, Vanity Fair, Roxy, Quiksilver… Et successivement occupé les postes de Chef de projet communication digitale, Experte Content et SEO, Coordinatrice Affiliation EMEA..

Experte en référencement naturel et rédaction web, je vous propose ici mes services de rédactrice SEO, afin de développer votre présence en ligne : rédaction, conseils sur la structure et le thème des articles, travail sur les mots clés, optimisation du contenu dans le back office…

N’hésitez pas à me contacter pour plus d’informations !

Experience

Condé Nast - Conde Nast

Publishing

Audience Growth - SEO expert & Affiliation

Paris 08, Île-de-France, France

July 2019 - Today (3 years and 3 months)

For Vogue, AD, Vanity Fair, GQ:

- In charge of the development of the affiliate marketing channel on Vogue & GQ,
- Help to develop the general SEO content strategy for each site, that mixes into their editorial calendar and voice : keyword ideas, new areas of content opportunities, emerging trends, ever-changing seasonal opportunities...
- Provide journalists with daily, weekly, monthly and ad hoc content optimization data and requests.
- Work directly in the CMS updating or optimizing content, page titles, meta info, internal linking.
- Draw actionable insights, tools and calendars with sources including Ahrefs, SEMrush, Google Trends and Google Search Console.
- Provide reports and analytics.
- Provide digital benchmarks.

Qualifications:

- Proficient in Google Data Studio and Google Analytics (Google Analytics Certification - expires April 13, 2023)
- Proficient with Keyword Research Tools (SEM Rush, Ahrefs, Yooda)
- Proficient in Excel - Experienced in SEO optimization for YouTube

Fédération Française du Prêt à Porter Féminin

Luxury Goods

Communication Project Manager

Région de Paris, France

January 2017 - February 2019 (2 years and 1 month)

The Fédération participates in the expansion and the attractiveness of French fashion businesses and advises brands (Etudes Studio, Y/Project, Maison Château Rouge, Soeur, Kistuné...) on solutions and tools to optimise their growth.

My missions:

- Develop communication tools for the Fédération (website, newsletters, magazines, movies…)
- Coordinate the website redesign (Wordpress): pretaporter.com - Coordinate the creation of the Fédération's app: Agenda de la mode
- CRM
- Brief and coordinate digital agencies, creative teams, journalists, translators, and suppliers
- In charge of Fédération’s events logistics and promotion
- Design and implement conferences (Traffic tradeshow, Forum de la Mode, Fédération’s afterworks)
- In charge of supervising the budget, and events ROI
- Team leader
- Design and pilot planning tools for the Communication Division

Qualifications:

- Proficient in Mailchimp & Sarbacane

Hermès - Hermès

Luxury Goods

Communication Assistant - Benelux Nordics

Région de Bruxelles, Belgique

August 2016 - January 2017 (5 months)

Hermès Benelux-Nordics regroups: the Netherlands, Norway, Sweden, Luxembourg and Belgium.

My missions:

- Point of contact between the Hermès Paris Media/Public Relations Services and external PR agencies
- Events coordination (fashion shows, Saut Hermès, Fête du thème, Hermèsmatic, Écrin d'or, exhibitions at La Verrière)
- In charge of shoppings and showroom set-up
- Daily media coverage monitoring
- In-house communication (creation of corporate newsletters, in-house events...)
- Databases management

Hermès - Hermès

Luxury Goods

Communication Assistant - Corporate Foundation

Région de Paris, France

January 2016 - June 2016 (5 months)

External recommendations

Check out Sarah's recommendations

Education