About Sarah
Après avoir étudié la communication digitale à Kedge Business School et le management du luxe à l’IFM, j’ai travaillé cinq années dans l’univers de la mode : Hermès, GQ, Vogue, Vanity Fair, Roxy, Quiksilver… Et successivement occupé les postes de Chef de projet communication digitale, Experte Content et SEO, Coordinatrice Affiliation EMEA..
Experte en référencement naturel et rédaction web, je vous propose ici mes services de rédactrice SEO, afin de développer votre présence en ligne : rédaction, conseils sur la structure et le thème des articles, travail sur les mots clés, optimisation du contenu dans le back office…
N’hésitez pas à me contacter pour plus d’informations !
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Condé NastAudience Growth - SEO expert & AffiliationPUBLISHINGJuly 2019 - Today (6 years and 11 months)Paris 08, Île-de-France, FranceFor Vogue, AD, Vanity Fair, GQ:- In charge of the development of the affiliate marketing channel on Vogue & GQ,- Help to develop the general SEO content strategy for each site, that mixes into their editorial calendar and voice : keyword ideas, new areas of content opportunities, emerging trends, ever-changing seasonal opportunities...- Provide journalists with daily, weekly, monthly and ad hoc content optimization data and requests.- Work directly in the CMS updating or optimizing content, page titles, meta info, internal linking.- Draw actionable insights, tools and calendars with sources including Ahrefs, SEMrush, Google Trends and Google Search Console.- Provide reports and analytics.- Provide digital benchmarks.Qualifications:- Proficient in Google Data Studio and Google Analytics (Google Analytics Certification - expires April 13, 2023)- Proficient with Keyword Research Tools (SEM Rush, Ahrefs, Yooda)- Proficient in Excel - Experienced in SEO optimization for YouTube
- Fédération Française du Prêt à Porter FémininCommunication Project ManagerLUXURY GOODSJanuary 2017 - February 2019 (2 years and 1 month)Région de Paris, FranceThe Fédération participates in the expansion and the attractiveness of French fashion businesses and advises brands (Etudes Studio, Y/Project, Maison Château Rouge, Soeur, Kistuné...) on solutions and tools to optimise their growth.My missions:- Develop communication tools for the Fédération (website, newsletters, magazines, movies…)- Coordinate the website redesign (Wordpress): pretaporter.com - Coordinate the creation of the Fédération's app: Agenda de la mode- CRM- Brief and coordinate digital agencies, creative teams, journalists, translators, and suppliers- In charge of Fédération’s events logistics and promotion- Design and implement conferences (Traffic tradeshow, Forum de la Mode, Fédération’s afterworks)- In charge of supervising the budget, and events ROI- Team leader- Design and pilot planning tools for the Communication DivisionQualifications:- Proficient in Mailchimp & Sarbacane
- HermèsCommunication Assistant - Benelux NordicsLUXURY GOODSAugust 2016 - January 2017 (5 months)Région de Bruxelles, BelgiqueHermès Benelux-Nordics regroups: the Netherlands, Norway, Sweden, Luxembourg and Belgium.My missions:- Point of contact between the Hermès Paris Media/Public Relations Services and external PR agencies- Events coordination (fashion shows, Saut Hermès, Fête du thème, Hermèsmatic, Écrin d'or, exhibitions at La Verrière)- In charge of shoppings and showroom set-up- Daily media coverage monitoring- In-house communication (creation of corporate newsletters, in-house events...)- Databases management
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Education
- Specialized Master's Degree in Fashion & Luxury ManagementInstitut Français de la Mode2020Research paper: La presse de mode en ligne peut-elle être rentable ?
- Master's DegreeKEDGE Business School2017Audit, finance, economics, accounting, taxation, design and luxury marketing, business law. Research paper: Datas, quelle création de valeur et quels avantages concurrentiels pour les marques de mode ?