About Sandrine
French
Native or bilingual
English
Native or bilingual
German
Basic
Spanish
Basic
Experience
- 5LEGS Product StudioCo-Founder and Fractional CPOCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)Paris, FrancePRODUCT ADVISORY:
- Product strategy advisory and product studio, built as a product in itself
- Partner with founders and leadership teams to define product strategy, roadmaps, and operating models adapted to the company stage
- Conduct product and technology assessments, evaluating product-market fit, team maturity, and build/buy/partner options
- Run product and mobile-performance audits (Lighthouse/PageSpeed, UX benchmarking) translated into prioritized, business-case-backed roadmaps
- Coach founders, GMs, and product leaders on strategy, discovery, go-to-market, and execution practices
PRODUCT BUILDING- Built a suite of productized advisory tools, including a customer experience mapping tool, a product vision board, and an AI agent for social media content generation
- Developed a structured"app or not" decision framework and a product vision diagnostic agent, helping founders make faster, better-informed product investment decisions
- Designed and launched the 5LEGS agency website
- SingulartVP ProductE-COMMERCEJanuary 2023 - March 2024 (1 year and 2 months)Paris, France
- Defined and executed product strategy, discovery, roadmap and go-to-market for the global platform
- Delivered an AI-powered lead qualification chatbot (LLM-based), maintaining conversion while reducing manual effort, with ROI comparable to human advisors
- Optimised the logistics pricing model, improving operational margin from 12% to 15%
- Launched a private sales site (AOV 10K euros) and a new B2B subscription offer
- Redesigned product organization and processes, increasing product velocity to keep pace with continuous engineering delivery; co-built the org with VP Engineering, scaling the team to 7 (PMs, Designers, Data, PMM, UX Research
- Reported to the CEO & Member of Executive Committee
- Quotatis (Adeo Group)Chief Product OfficerE-COMMERCEJuly 2017 - December 2022 (5 years and 5 months)Paris, France
- B2B2C marketplace for home improvement services
- Defined and executed product strategy for a B2B2C platform (B2B mobile app, B2C website, SaaS API, internal tools)
- Grew the platform from 0 to 100K unique B2C users with 4.7/5 satisfaction in a low-trust market
- Improved marketplace matching rate from 90% to 95%, reducing manual intervention by 50%
- Built and scaled a team of 30 across Product, Design, Data, PMM, CRM, UX and IT; scaled delivery from Scrum to SAFe
- Negotiated strategic partnerships with Leroy Merlin and Boulanger to embed service delivery in retail journeys
- Reported to the CEO & Member of the Executive Committee
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Education
- Master of ManagementNEOMA Business School Sup de Co Reims2007Master of Management