Description

As a hands-on product leader, I’m an expert in crafting a vision for experience design, developing strategies, and establishing guiding principles to drive adoption and retention at the lowest possible cost.

I have led, nurtured, and inspired a cross-functional team consisting of remote experts spread across various geographical locations, each bringing diverse cultures and perspectives.

I have implemented new approaches to foster collaboration, consistency, efficiency, and fulfillment in our work environment.

I carry a holistic vision to my approach and place humans at the center of everything I do. I’m user/human-obsessed. I’m an expert in Human understanding. It’s my turbine to empower products and services.

I am recognized for my ability to persuasively engage with my audience, rallying and empowering them to champion our path forward.

Languages

Italian
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km)

WeFiiT
Fractional Product Strategy & Transformation Leader @Amadeus Nexwave
AVIATION AND AEROSPACE
November 2025 - Today (7 months)
Supporting Amadeus Nexwave, the innovation incubator within Amadeus, on the maturity acceleration and scale readiness of HEY!, a strategic emerging product.

Objective
Accelerate product maturity and establish the governance, lifecycle discipline, and leadership alignment required for scale-readiness.

Key Contributions
• Conducted a full product maturity audit (strategy → discovery → UX/data → delivery → GTM) to identify scale blockers
 
• Strengthened portfolio governance with LPM refinement, gate reviews & clear ownership of prioritization
 
• Coached the Head of Product on accountability, decision rights & lifecycle execution discipline
 
• Trained cross-functional teams on Product Lifecycle (Discovery → Definition → Delivery) to improve validation, alignment & execution flow
 
• Partnered with leadership to reinforce decision-making focus and roadmap clarity for 2025 growth targets

Impact
→ Clearer priorities & faster alignment across leadership
 
→ Stronger Discovery discipline to accelerate PMF validation
 
→ Increased delivery predictability & value realization
 
→ Improved readiness for scale in 2025

Stack & Scope
Product strategy · Portfolio Governance · Product Ops · Product Lifecycle · PMF acceleration · Org/role clarity · Leadership enablement

Remote · Worldwide
 Languages: EN
Product Strategy Product Ops Change Management & Transformation Project Portfolio Management Product Lifecycle Management
WeFiiT
Head of Product Strategy & Marketing @Arkance
ARCHITECTURE AND URBAN PLANNING
March 2025 - Today (1 year and 3 months)
Led Arkance’s global product transformation across Europe, North America & Australia.

Elevated Portfolio team maturity, embedded Product Marketing expertise, and aligned PM/PMM practices to accelerate Discovery, strengthen governance, and drive product impact at scale.

Conducted a maturity audit (PM & PMM) and advised the CPO on Portfolio team restructuring.
Defined a new operating model between central and regional teams to clarify roles and boost impact.
Introduced Product Marketing and established PM/PMM collaboration frameworks across the lifecycle.
Designed and delivered product lifecycle training (Discovery focus) and coached two teams toward Problem-Market Fit and Product-Market Fit.
Set up Product Ops rituals, tools, and governance to align Discovery/Definition and strengthen product–tech collaboration.
Aligned stakeholders to reinforce team credibility, autonomy, and delivery impact.
Product Marketing Product Strategy Product management Change Management
GROUP ACCOR
Product Director - eCom
September 2024 - Today (1 year and 9 months)
Role
As the head of product, I was responsible for the acquisition tribe (30 people) which include the navigation, search, SEO content pages, deals & events. The eCommerce division generates over 19% of direct sales for Accor Group, which represents over 4 billions euros/year.

Key Achievements :
- Search Experience Vision definition for Accor Group including web and mobile app. Created a transversal team (PMM, business, product, design, tech, analytics, CRM) to analyze, review and improve the overall search experience on all digital touchpoint.
- Home Page Redesign to redefine the presence of the brand, the interaction with the users and the way to personalize the experience, and offer an augmented hospitality journey
- Pursue the Tribe transformation & change management in terms of ways of working, collaboration, rituals, tools, etc.

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IDEO
IDEO
Training & Certification : Human-Centered Service Design Designing for Change Human-Centered System Thinking Prototyping for Digital Experience
Post-Doctorate in economics, finance and Journalism
Faculté d'économie appliquée d'Aix-en-Provence (FEA)
Post-Doctorate in economics, finance and Journalism

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Strategy Consultant

Sandra Salcioli

Product Strategy, Marketing & Management +15yrs XP

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