About Sandra
I carve luxury omnichannel experiences and optimize digital strategies through advanced analysis, testing and change management.
Dynamic and empathetic, I believe that collaboration and communication are the keys to successfully transform and reach the maximum potential of any organization.
French
Native or bilingual
English
Native or bilingual
Chinese
Conversational
German
Conversational
Can work on-site
Paris (up to 50km), Lyon (up to 10km)
Experience
- BalmainCRM & Clienteling directorFASHION AND COSMETICSSeptember 2024 - May 2025 (8 months)Paris, FranceRemplacement de la directrice CRM pendant congé maternité ; management des équipes, refonte des campagnes email auto, suivi des KPI, création de rapports, déploiement de la V2 de l'application de clienteling, intégration du nouveau POS
- Louis VuittonEMEA CRM transition managerLUXURY GOODSMay 2024 - September 2024 (4 months)Paris, FranceDéfinition de process après réorganisation des équipes CRM & Clienteling ; gestion des équipes CRM en EMEA
- LVMHGlobal Digital Strategic Insights ManagerLUXURY GOODSFebruary 2023 - May 2023 (3 months)Paris, FranceCreation de dashboards pour la direction digitale du groupe ; centralisation et compréhension des besoins, définition des KPI et construction de dashboards sur Power BI.Analyses hebdomadaires de la performance des marques du groupe (digital vs. Brick and mortar)
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Education
- Master of ScienceSKEMA BUSINESS SCHOOL2016Master of Science (M.Sc.), Apprenticeship - Digital Marketing & Business development
- Master of ScienceSuzhou University of Science and Technology2014Master of Science (M.Sc.), International Business