About Sandra
French
Native or bilingual
Experience
- L'Oréal Corporate - CPD
On Malt
Chef de projet digital - Stand UpFASHION AND COSMETICSDecember 2025 - March 2026 (3 months)Clichy, FranceWorldwide management of digital platforms dedicated to "Stand Up against street harassment" program, created by L'Oréal Paris, #1 beauty brand of the L'Oréal Group.-Overseeing the Stand Up website migration (master and localizations) and other digital platforms : Effective website rollout, content cohesion, and adherence to global standards.- Strengthen the position of the website (and digital training tools) in our strategy- Manage website localizations: Kick-off, Training, Translations, Content management, Testing and Go Live.- Lead new feature development (Design and Development): Brief, Design phase, Back & forth and validations, Build phase, Back & forth and validations, Testing and Go Live & continuous improvement- Manage the content creation roadmap for the website (copywriting, translations, briefing creative agencies).- Assist countries in the Maintenance (Corrective and Evolutive) of their website.- Track, understand, and communicate the performance of our websites, content, and campaigns with countries & best practices.- Be proactive in proposing improvements for existing tools (audits, content, UX...) or new digital training tools.-Lead and develop existing tracking tools- Responsible for tracking country results on a monthly basis through our shared Excel tool.- Responsible for tracking and reporting to the L'Oréal Group on the dedicated platform- Responsible for monitoring website analysis tools & rge training evaluation platform-Be a Stand Up ambassador for internal audiences (comms and digital teams, L'Oréal internal staff, Stand Up leaders in countries...)- Be the primary contact point for countries regarding their various tracking questions they may have on website (e.g., pixels, cookies, website tracking...).- Be the primary contact point for internal L'Oréal Group resources to ensure Stand Up topics are handled according to our needs and timelines.- Organize and facilitate workshops for countries. - LVMHChef de projet digitalLUXURY GOODSNovember 2022 - February 2025 (2 years and 2 months)Paris, FranceAgile websites project management FR/ITA/US (Proxy Product Owner)- Events, HRIS, E-learning, Prize (Design brief, specs writing, testing, planning, migration, continous improvement).Content design & UX/copywritingDigital Support to the team- Solutions auditing, tools production, GDPR, Accessibilty guidelines & follow-up, Digital branding charter, process, scope of work writing, processing matrix, budget follow-upInternal community management, NL calendar & event pushs
- Disneyland ParisContent DesignerFebruary 2020 - Today (6 years and 4 months)Serris, FranceContent design app & web | Co-design of content and information architectures & audit content hierachy Copywriting | Functional UX writing & microcopy, transversal features & product promotion, storytelling, SEO, transverse Management of agile/SAFe digital projects in application of content strategy, editorial charter & scope of Disneyland Paris' new digital experience. Participation in process guidelines about production and internal collaboration. Cross-platform animation campaigns management Translation & adaptation follow-up and proofreading.
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Education
- Master of Business Administration (MBA), Marketing & CommunicationEFAP - Ecole des métiers de la Communication2014Master of Business Administration (MBA), Marketing & Communication