About Samira
Like a lot of companies, you’re looking for a professional, a different & cost effective way to increase your turnover 💸 and make your organization agile, bringing Marketing & Communication expertise on board, who will respect your brand & achievements, and come with new ideas & implementations. SO’A Consulting is your solution.
I am SO'A consulting founder, Samira Allam, a freelance Global Senior Marketing, Communication and Training manager.
- I am very brand & customer sensitive and had the chance to develop this strength for 18 years in American, Swiss, French and Dutch international groups with Premium brand such as Parker (Sanford), Philips, ABB, ...
- My extensive international experiences with Cosmetic, Fine writing, Automotive and Industrial solutions will be made available to support your projects. I also have a project experience in Pharmaceutical.
‘Innovation’ is one of the key elements that drive my daily work with no compromise on consumers (B2C) and customers (B2B) needs.
Should you need an external, dynamic & innovative support to help your team achieving challenges in:
❇️ Strategical Marketing (Branding: positioning, corporate identity, naming... - Marketing strategy: Marketing plans, launch innovations... - Marketing Research or any other Marketing projects managements)
❇️ Communication (Strategy, ATL - Advertising, Public relations, BTL - Point of sales tools, digital marketing tools, websites...)
❇️ Marketing training
Please do not hesitate to let me know 📨!
When do we start improving, re-inventing or creating your Marketing & Communication?
French
Native or bilingual
English
Fluent
Spanish
Fluent
Arabic
Native or bilingual
Italian
Basic
Dutch
Basic
Remote only
Primarily works remotely
Experience
- SO'A ConsultingSO'A Consulting founderJanuary 2022 - Today (4 years and 5 months)Lyon Metropolis, FranceSO'A Consulting is supporting small and large companies creating, improving or developing their Marketing & Communication.
- ABBGlobal BU training managerSeptember 2017 - August 2020 (2 years and 11 months)1 Espl. François Mitterrand, 69002 Lyon, France- Define a global training strategy for the BU- Evaluate the training needs of the different Product Groups of the BU, the regional sales managers and local marketing managers to propose specific global training plans (internal and external)- Propose training plans and tools that seduce, engage and help people growing (traditional, digital, VR tools...).- Follow up the deployment and assess the existing training plans.
- ABBBU MarCom manager - Lighting (KAUFEL & L'EBENOID)April 2015 - August 2017 (2 years and 4 months)69800 Saint-Priest, France- Bring a marketing to former industrial focused teams: From industrial approach to end customers focus.- Brand conversion plan: Convert Kaufel & L'Ebenoid to the ABB style, keeping the brands recognition items.- Prepare and implement marketing launch plans for each of the brands, including offline and online marketing tools development to the different target groups (specifiers, installers, distributors...)- Messaging: Define and exploit memorable customer centric stories through new bank images, customers segmentation...
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Education
- Master, Marketing & AdvertisingECOLE SUPÉRIEURE DE GESTION2003Master, Marketing & Advertising
- Maîtrise, International TradeUniversity of Oklahoma (USA)2002Maîtrise, International Trade