About Salma
Technology Consultant with 8+ years of experience and an engineering background in Information Systems Management.
I help businesses deliver large-scale Salesforce and IT projects that improve efficiency, streamline processes, and enhance user experience.
I combine technical expertise, project management, and stakeholder engagement to turn complex requirements into actionable solutions.
Skilled in Agile delivery, product development and cross-functional collaboration, I focus on driving measurable impact and long-term results.
French
Native or bilingual
Arabic
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Hebrew
Basic
Remote only
Primarily works remotely
Experience
- dnata - Emirates GroupSalesforce Product OwnerTRAVEL AND TOURISMOctober 2023 - Today (2 years and 8 months)Dubai City, United Arab Emirates
- Served as the liaison between business stakeholders and support teams to define and implement product roadmaps and backlogs across multiple brands.
- Aligned product roadmaps with brand vision to support strategic objectives and ensure cohesive product direction.
- Defined and prioritized impactful product features by creating clear user stories and acceptance criteria.
- Effectively managed stakeholder expectations by communicating product plans, priorities, roadmaps, and delivery progress.
- Provided direction and constructive challenge to technical teams, jointly owning and iterating the product lifecycle from design through delivery to ensure rapid and valuable business outcomes.
- Collaborated with stakeholders to ensure delivery aligned with business requirements, scope, and agreed cost parameters.
- Established and led a monthly user community to enhance stakeholder engagement, encourage knowledge sharing, and drive product improvements through training and webinars.
- BOSTON SCIENTIFICSalesforce Product OwnerMEDICALMarch 2021 - December 2022 (1 year and 9 months)Paris, France
- Drove measurable business impact by building and executing an effective roadmap for Sales, Marketing, and Service teams, resulting in the delivery of several high-value features.
- Clearly communicated priorities and product decisions across cross-functional teams and senior leadership to ensure alignment and transparency.
- Created detailed product specifications and user stories, managed and prioritized the product backlog, and led cross-functional teams to execute on key product initiatives.
- Facilitated product demos with business to ensure shared understanding of new features and to secure timely sign-off.
- Unified efforts across Sales, Marketing, Business, and Development teams, aligning all stakeholders to a common product vision.
- Led development teams using Scrum, running agile ceremonies (daily stand-ups, refinements, sprint planning, reviews, retrospectives), removing blockers, and validating feature releases for quality and alignment.
- AXASalesforce Product OwnerBANKING AND INSURANCEOctober 2020 - February 2021 (5 months)Paris, France
- Collaborated closely with business and IT teams to develop a product roadmap aligned with strategic objectives.
- Defined and maintained a well-prioritized product backlog, writing clear and actionable user stories.
- Oversaw multiple projects simultaneously, coordinating efforts across business, development, and QA teams to ensure timely delivery.
- Participated in project steering committees and regularly presented progress updates to senior leadership.
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Education
- Master's degree in Information Systems ManagementIMT Nord Europe2017
- Exchange program, Information Systems ManagementUniversidad de Chile, Santiago, Chili2016
Certifications
- Salesforce Certified AdministratorSalesforce2018
- Salesforce Certified Service Cloud ConsultantSalesforce2018