Salma Miss

Repositioned a 40+ year-old company as an innovative leader in hotel technology, successfully removing barriers in entering brand-sensitive markets such as the US and Europe. Directed global marketing strategy, ensuring brand visibility while executing go-to-market strategies across regions. Led global branding, PR, and partnerships, enhancing visibility across North America, Europe, and APAC. Implemented a persona-driven approach to growth, improving lead quality and conversions through targeted, localized campaigns tailored to each decision-maker persona based on in-depth research and testing. Launched high-conversion landing pages, driving a 3400% increase in traffic through highly targeted, value-adding content - and UX optimizations. Oversaw digital campaigns across multiple channels, increasing lead quality while achieving a cost per lead of $2.28 and a cost per qualified lead of $3.47. Managed full localization of websites and other marketing collaterals, ensuring cultural relevance and engagement across markets. Owned the creative direction for all content, including teaser and explainer videos, and redesigned the app's UI to enhance its overall visual impact in videos. Led the migration of the CRM and marketing platform to HubSpot, integrating sales, marketing, and finance functions - to enhance operational efficiency across departments and automate lead nurturing throughout the customer journey. Built employer branding to boost the company's competitiveness across global markets.

Enabled 20+ startups in both B2B and B2C space to build and implement successful product and marketing strategies, acting as a consultant & agency Built & executed 360º strategies focused on driving growth and improving metrics that matter to stakeholders in line with upcoming fundraising activities - while helping them promote their brands in their home markets and globally.

Work Experience

Lead multi-faceted growth teams to improve metrics by building product that matter to a global audience. Lead the international expansion by developing strategic go to-market, acquisition & retention plans to drive growth. Continuously tested & optimized potential markets, & channels, audiences, bidding strategies, & assets to drive conversions across the funnel while acting as a product owner for the B2C side of the business (Mobile app) Lead all MarComm Ops. & proceeded with a full brand revamp ahead of global expansion