About Salma
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Chinese
Conversational
Experience
- AI FASHION STUDIOFounder & Creative DirectorSOCIAL NETWORKSJanuary 2023 - Today (3 years and 6 months)Leading the revolution of fashion photography through Generative AI.I help e-commerce brands and fashion labels eliminate traditional photoshoot costs by 90% while increasing their speed-to-market. My studio specializes in creating high-end, photorealistic virtual models that showcase garments with 100% texture and fit accuracy.Key achievements:Flat-Lay to Model Transformation: Converted flat clothing images into premium editorial lookbooks.Diversity & Inclusion: Generated custom AI models of any ethnicity and gender to match brand identities.Cost Optimization: Reduced visual content production budgets for clients by replacing physical studios with AI environments.High-Scale Production: Capable of delivering 50+ professional product shots in less than 48 hours.
- FreelanceE-commerce Visual StrategistSOCIAL NETWORKSJanuary 2023 - Today (3 years and 6 months)Optimisation de l'identité visuelle pour marques DNVB et E-commerce.Accompagnement stratégique des marques dans la transition vers le contenu virtuel. Mon rôle est d'assurer que l'intégration de l'IA ne dégrade pas la perception de marque, mais l'élève vers un standard "Luxury".Missions clés :Création de décors "Lifestyle" (villes, nature, luxe) pour intégration de produits.Retouche et post-production haute définition pour garantir un rendu 4K.Cohérence visuelle : Création de mannequins virtuels récurrents pour le storytelling de marque.
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Education
- Dual Degree in Economics & ManagementCESEM Programme2018Dual Degree in Economics & Management
- MobilityUniversity of Hong Kong2018Mobility