About Salif
Entrepreneur | Digital & Programmatic Consultant | Business Angel Investor | Expert in Advertising in Africa 🌍
With over 15 years of experience in programmatic advertising, media trading, and digital transformation, I help brands, agencies, and media groups execute programmatic buying, optimize and maximize audience monetization in Europe an Africa.
🎯 Mission: Helping businesses unlock the full potential of their media investments by combining technology, data intelligence, and programmatic excellence
✔ Programmatic & Media Trading Expert: Setting up and managing DSPs and optimizing omnichannel programmatic strategies.
✔ Retail Media & Data Activation: Leveraging first-party data, building data marketplaces, and activating audiences via CDPs & DMPs.
✔ Corporate Training & Digital Transformation: Empowering teams to master programmatic media, audience monetization, and cross-platform advertising
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- JoobaVentureConsultant & Formateur Programmatic & Media Trading ConsultantJune 2016 - Today (10 years)Île-de-France, FranceSupporting businesses in their digital transformation and programmatic advertising strategies🎯 Mission: Helping businesses unlock the full potential of their media investments by combining technology, data intelligence, and programmatic excellence✔ Programmatic & Media Trading Expert: Setting up and managing DSPs and optimizing omnichannel programmatic strategies.✔ Retail Media & Data Activation: Leveraging first-party data, building data marketplaces, and activating audiences via CDPs & DMPs.✔ Corporate Training & Digital Transformation: Empowering teams to master programmatic media, audience monetization, and cross-platform advertising
- Sports Local MediaAdvertising & Programmatic DirectorSeptember 2009 - August 2015 (5 years and 11 months)Paris, France• Header Bidding : Programmatic Monetization through SSPs like Rubicon/ Magnite, Adtech (AOL), Smart RTB+, Sticky Ads (Freewheel) and Google Ad Exchange (Open Auction, Deal ID)• Adserving : Management of campaigns (Agencies & Direct advertisers) through different adservers (Weborama, Smart Adverser, Google AdManager)• Marketing : Media, Data, Viewability, Brand Safety• Work cross-functionally with Sales, Product (Functional specifications), and Engineering teams (Technical assessment)• Recruitment, Management and Training of 3 Sales Managers & 2 AdOps (Traffic Manager & Publisher/Yield Manager)
- SpacefootProject ManagerJune 2008 - August 2009 (1 year and 2 months)75019, Paris, FranceTraffic generation on Spacefoot.com & Footeo.com, the social network for amateur football clubs in France.
Recommendations
Be the first to recommend Salif
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Small Business Administration/ManagementESSEC Executive Education2024Small Business Administration/Management
- Master, Economie et Gestion du SportUniversité Paris Dauphine2008Master, Economie et Gestion du Sport