About Safae
Digital performance analyst with a 3 years experience combining market research, data analysis & brand marketing activation. Thanks to which, I developed a strategic & data-driven vision of marketing & business that I actively apply in my career.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Can work on-site
Clermont-Ferrand (up to 50km)
Experience
- MichelinBusiness Analyst & Digital performanceSeptember 2021 - Today (4 years and 9 months)Digital Performance Analysis of : Michelin B2C Websites & SEA campaigns in alignment with Business objectives & priorities.• Web Analytics using google tools ( GA, SA360..) and other benchmark tools• Business Analytics using Power BI• Strategic consulting & recommendation to WEB & Media Managers
- MichelinConsumer Insights AnalystJanuary 2021 - September 2021 (8 months)I assist Michelin's Market Insights team in conducting market and consumer research in Europe, through programming surveys, collecting and analyzing data in order to capture insights.
- Thenext.clickDigital Account ManagerMarch 2020 - August 2020 (5 months)Casablanca Metropolitan Area, MoroccoThenext.Click is a marketing agency specialized in digital marketing activation, As a digital account Manager, I was in charge of planning and coordinating digital marketing campaigns for Honoris United Universities's Account : Université Mundiapolis de Casablanca I also had the opportunity to participate in analyzing and reporting social media insights for Shell account in Morocco
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Education
- Master's degree, Marketing Data & E-commerceSKEMA BUSINESS SCHOOL2021Master's degree, Marketing Data & E-commerce
- Bachelor of Business Administration - BBA, Business/Commerce, GeneralEcole Nationale de Commerce et de Gestion de Fès ( ENCG FES )2019Bachelor of Business Administration - BBA, Business/Commerce, General