About Rosi
I'm multicultural and I'm a US citizen, born in Venezuela, and speak perfect English and Spanish. I have recently relocated to Paris, France and I am currently learning French.
I have over ten years of experience in graphic design which powerfully supplements my UX/UI design skills in research, thoughtful question-asking, and developing a deeper connection with target users.
UI/UI design:
- User Research / interviews / AB testing / surveys
- Market Research
- Personas
- Wireframing
- Prototyping
- User Flow
- User Journey
- Usability Testing
- UI design
- Design systems
Graphic Design:
- Logo creation
- Ads
- Social Media
- Branding / Visual identity
- Package Design / POS
- Brochure / catalogs
Extras:
- Hand drawn and digital Illustrations
- Motion Design
English
Native or bilingual
Spanish
Native or bilingual
French
Basic
Can work on-site
Paris (up to 50km)
Experience
- Columbia UniversityUXUI DesignerHEALTH AND WELLNESSNovember 2019 - July 2021 (1 year and 8 months)Manhattan, United StatesLed design phase from end-to-end starting with the concept development all the way to the delivery of the app to the developers.Designed hi-fidelity mockups for an onboarding flow on a mobile app that helps caregivers of patients with dementia.Collaborated closely with the lead doctor conducting the research.Designed the click-able prototype in English and Spanish.Created user journeys, flows and low and high fidelity wireframes.Completed iterations based on heuristic evaluation and usability testing.The first prototype was accepted and showcased at the New York Academy of Medicine’s Third Annual Urban Health Informatics Innovation Exhibit and Conference.
- Gramercy TechUI Designer / Graphic DesignerTECHSeptember 2018 - August 2019 (1 year)Manhattan, United StatesWorked on multiple projects creating high-fidelity wireframes, layout and typography design, illustrations, and motion graphics for clients.
- Mocafi BankUXUI DesignerBANKING AND INSURANCEJune 2018 - August 2018 (2 months)Manhattan, United StatesPerformed extensive market research to understand industry landscape.Conducted research to understand complexities of user needs.Identified areas of opportunity in the existing product through usability testings.Redesigned an existing Android app to increase user engagement.Designed and deliver wireframes, user journey and mockups.Created a clickable hi-fidelity prototype to demonstrate redesign solutions.
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Education
- Bachelor of ArtsArkansas Tech University2008
Certifications
- UI UX Design ImmersiveGeneral Assembly2008