Description

J'aide les entreprises B2B SaaS à construire des stratégies de contenu qui convertissent vraiment.

Depuis 7 ans, je pilote des initiatives de content marketing dans des environnements MarTech, IA, E-commerce, EdTech et PIM/data, avec une spécialité : transformer la voix de vos clients en contenu puissant qui génère du pipeline et fidélise.

Ce que j'apporte concrètement :

- Stratégie & exécution éditoriale — je connecte la valeur produit aux problématiques clients, de la conception jusqu'à la distribution,

- Leadership éditorial & communication exécutive — je positionne vos dirigeants comme des références dans leur secteur,

- Programmes de customer advocacy — je transforme vos utilisateurs satisfaits en meilleur canal d'acquisition.

Outils maîtrisés : Notion, Canva, Figma, Trello, Slack, Teams, Wix, Wordpress, Suite Google, Slite, ChatGPT, Claude, Gemini, Perplexity, Semrush, Ahrefs, Brevo, Metabase, Asana, Favikon.

N'hésitez pas à me contacter, et à consulter mon profil Linkedin ainsi que mon portfolio !

J'ai hâte de découvrir votre projet et d'échanger avec vous.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Unexia
Content Writer
EDUCATION AND E-LEARNING
December 2025 - Today (7 months)
Creation and deployment of the content marketing strategy through relevant contents (SEO/AEO-rich blogposts, articles) according to Unexia's ICPs and tone of voice.
SEO Marketing de contenu Stratégie de contenu création contenu GEO
lemlist
Content Marketing Lead
March 2025 - March 2026 (1 year)
Content Marketing lead for Taplio & Tweet Hunter, the Personal Brand division of lempire.

Content Creation & Lead Nurturing:
- Develop valuable content to build trust with our audience (CEOs, executive leaders...) and nurture existing leads effectively.

Website Content:
- Design and update our website content (homepage, product pages, customer stories...) to boost conversions and position Taplio & Tweet Hunter as industry leaders.

Influencers:
- Scale our influencer and sponsorship programs by identifying new influencers, securing attractive deals and building long-term relationships.

Affiliation:
- Scale affiliate acquisition efforts and actively engage affiliates to drive customer growth.

SEO & AEO:
- Guide our SEO agency to enhance search visibility, focusing on high-impact blog posts and mini-tools targeting high-volume keywords.

Go-To-Market:
- Effectively distribute new product releases to current users and prospects to drive both acquisition and retention.

Paid:
- Guide our SEA contractor to monitor performance and optimize paid campaigns.
SEO Marketing de contenu Copywriting AEO Stratégie de contenu
Agorapulse
Senior Content Marketing Manager
SOCIAL NETWORKS
March 2024 - March 2025 (1 year)
Content Strategy:
Creation and deployment of our content marketing strategy through relevant contents (SEO-rich blogposts, details and well-researched articles, competitor pieces, ebooks, nurture email campaigns, Web pages…) according to our ICPs and our tone of voice.

Collaboration:
Collaborate with other teams (Social Media, Sales, Demand Generation, Data, Product Marketing...) and other markets (EN & DACH) to increase our traffic and generate more leads.

Content production:
Produce summaries of livestreams and podcasts for publication on our blog and social media channels.

Reporting & analysis:
Continuously analyze content performance through dashboards and SEMrush research and adjust accordingly to increase success metrics.

Optimization:
Strengthen existing articles for SEO through SEMrush research, updates, etc.
Brainstorm content marketing ideas such as infographics and ebooks.
Stay current with all the news, features, etc of the Agorapulse product and also the going-ons in our SaaS space.

💰 2024: +20M ARR
SEO Marketing de contenu Stratégie de contenu Copywriting Social Media Management