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Romain CharmeyRC

Romain Charmey

Sports Marketing - Sponsorship, Media, Event

€350/day
Hong Kong, HK
3-7 years

Average response time: 1 hour

About Romain

With over six years at Eurosport and Warner Bros. Discovery Sports, and experience working with leading properties such as the UCI Mountain Bike World Cups, Salomon Golden Trail Series and Professional Triathletes Organisation, I support projects from strategy to execution.

Areas of expertise include:

• Sponsorship strategy & marketing activations

• Structuring ready-to-sell commercial & partnership offers

• International business development & hosting venue partnerships

• Sponsor prospecting, negotiation & closing

• Sports media, broadcast distribution & content strategy

• Event operations, sponsors activations & hospitality

I work flexibly — from short advisory missions to longer on-the-ground support across Asia. With any type of client.

My portfolio:
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Hong Kong (up to 50km)

Experience

  • Charmey Sports Consulting
    Freelance Worker
    January 2026 - Today (5 months)
    Hong Kong
    I help sports event organizers turn their event into a profitable asset by building clear, ready-to-sell sponsorship offers with measurable ROI.

    - Sponsorship strategy & marketing activations
    - Structuring ready-to-sell commercial & partnership offers
    - International business development & hosting venue
    - Sponsor prospecting, negotiation & closing
    - Sports media, broadcast distribution & content strategy
    - Event operations, sponsors activations & hospitality
  • Warner Bros. Discovery Sports EMEA
    Global Sports Marketing – Sponsorship, Media, Event
    January 2020 - January 2025 (5 years)
    Paris, France
    Managed international B2B sales for WBD sports global media platforms, & global promoted events across Europe, driving revenue growth through strategic partnerships Built and maintained strong client relationships, overseeing the execution of event sponsorship, on-site & digital activations, as well as media campaigns on Eurosport Identified and engaged global clients, negotiating high-value partnerships with brands like Samsung, Whoop, Oakley or regions like Trentino, Alula, Haute-Savoie
  • Fitnessboutique
    Strategy Consultant
    January 2018 - December 2018 (11 months)
    Shanghai, China
    Helped a sports nutrition brand develop its marketing & communication strategy in mainland China Worked alongside the brand manager in China to find a relevant social media & events strategy that would drive awareness and create community engagement

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Education

  • Driving
    Driving
  • Msc. in Management
    Programme Grandes Ecoles emlyon business school
    2019
    Msc. in Management

Skill set

Categories