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Malt Strategy
Robin LardeuxRL

Robin Lardeux

Consultant Senior Analytics & Tracking

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

About Robin

Data Consultant Senior actuellement chez Converteo, mon parcours professionnel est marqué par une expertise technique approfondie dans le domaine de l'analyse de données et des solutions analytiques.
Chez Converteo, j'ai la chance de mettre à profit mes compétences en aidant nos clients à tirer parti de leurs données pour prendre des décisions éclairées. Selon les missions et les besoins, mon rôle consiste à : fournir un accompagnement complet en identifiant les KPI pertinents, anticiper les besoins, résoudre les problèmes liés aux infrastructures techniques ou de gestion de projets techniques.

Avant de rejoindre Converteo, j'ai eu l'occasion de travailler en tant qu'International Technical Account Manager chez CommandersAct à Paris et Copenhague. Cette expérience m'a permis de développer mes compétences de consulting en gestion de comptes techniques, conseil sur les solutions SaaS, et tracking web/App. Mon expertise en tracking et data analyse m'a permis de jouer un rôle clé dans la réussite de projets complexes et variés, ce qui a renforcé ma passion pour le monde de l'analyse de données et des produits numériques.

▶︎ SaaS world
▶︎ User Experience Centric
▶︎ TagManagement Expert & Data Specialist
▶︎ Customer Success & Technical Account Management
▶︎ Javascript lover ❤︎

  • Hebrew

    Basic

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Paris (up to 100km)

Experience

  • Converteo
    Consultant Senior Analytics & Data
    CONSULTING AND AUDITS
    January 2023 - Today (3 years and 5 months)
    Paris, France
    Ongoing mission at ODDO BHF : Analytics tool implementation for all Digital Assets.

    Mission at Shine: GA4 migration to Server-Side (with proxification mode):
    - Support in defining KPIs and technologies to be migrated
    - Migration of tracking to GA4 Server-Side (tool: Google Tag Manager)
    - Implementation of the proxification with Adding Well

    Mission at Arkema: Web analytics and tracking reinforcement:
    - Assistance with tracking issues (tool: Google Tag Manager)
    - Migration of analytics tools depending GDPR updates (transition from GA3 to GA4 + transition from GA4 to Piwik Pro)
    - Creation of analytics dashboards (tool: Looker Studio)

    Mission at Conforama: Tracking Manager in the Web-analysis and Omni-channel department:
    - Responsible for Server-side implementation project
    - Responsible for GA3/GA4 data collection (double tracking in a context of all analytical tools migration)
    - In charge of tracking for all technical projects and functional upgrades
    - Creation of technical documentation on technical and tracking infrastructure
    Tracking Gestion de projet Gestion de projet technique JavaScript Web analytics
  • Speexx
    Senior Customer Success Consultant
    EDUCATION AND E-LEARNING
    January 2021 - September 2022 (1 year and 9 months)
    Paris, France
    - Onboarding customers into their technical environment and delivering all service components.
    - Onboarding and Customer Success Project Leader : monitoring KPIs, anticipating and identifying customer needs, troubleshooting and increasing the adoption of Speexx products and services.
    - Developing long-term strategies : engagement, retention and success plan.
    - Solution Architect for French Business Unit : main contact for all technical topics from pre-sale to Customer Success.
    Gestion de projet Stratégie webmarketing relation client Expérience client customer success
  • CommandersAct
    Customer Success Consultant / Technical Account consultant
    SOFTWARE PUBLISHING
    October 2017 - October 2019 (2 years)
    Paris, France
    - Technical account manager and Key acount manager for any business sectors.
    - SaaS solutions consulting by providing strategic and technical orientations to market leaders.
    - Data/tracking projects consulting and management.
    - Technical support on the implementation of data strategy and third party tracking plan.
    - Trainer on Tag Management certifications.

    Customer references : Sephora, Danone, L'Occitane, Thalys, Engie, Disneyland, ...
    JavaScript Tag Commander Gestion de projet technique
Check out Robin's experience

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Education

  • Licence Information-Communication
    Université de Rennes 2
    2015
    Licence universitaire spécialisée dans l'analyse des pratiques informationnelles. Spécialisation en stratégie marketing et digitale.
  • Master Ecole de Management
    INSEEC Business School
    2017
    Programme Grande Ecole de Commerce

Certifications

  • Certification TagCommander
    CommandersAct
    2017
    Tag Commander

Skill set (23)

Google Tag Manager
Tag Commander
Google Analytics
Google AdWords
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Stratégie webmarketing
Webmarketing
Web analytics
TagCommander
Tag Management
Tracking
Gestion de projet
Gestion de projet technique
JavaScript
relation client
Expérience client
customer success
Mix Commander
Microsoft Excel
VBA
Analyse de données

Categories