About Robin
I work at the crossroads of strategy, content, and emerging technology helping forward-thinking organisations communicate with clarity, grow with intention, and build narratives that mean something.
I started my career at L’Oréal Luxe HQ, but quickly realised I thrived where things move fast in agile, creative environments where ideas turn into action. That’s what led me to work directly with founders, artists, and visionaries, combining strategic thinking with hands-on execution.
Today, my work spans two worlds that constantly inspire each other:
- International cultural projects in France, Switzerland, Saudi Arabia, and Monaco, with the Sigg Art Foundation, where I serve as Director of Communication and Project Manager.
- The Web3 and DeFi ecosystem (DePIN, DeAI, DeSci, RWAs).
Let’s connect.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Sigg Art FoundationDigital StrategistARTS AND CRAFTSApril 2023 - Today (3 years and 2 months)In charge of the Foundation’s full communication strategy: grew Instagram to 30K+ followers, rebuilt the website with enhanced UX and SEO, and supported the international press relations.Project Manager – Sigg Art Prize 2024/2025: led the coordination of this international art prize highlighting artists working at the intersection of history, technology, and innovation. Oversaw jury management, artist relation, and logistics.Project Manager for Art Fairs – ArtMeta (Basel), Contemporary Istanbul, Art Monte Carlo: managed 20+ artists, curatorial coordination, VIP guests management, and operational support.Communication Lead – Arts AlUla Residency Programme (2024): led the digital communication strategy for a two-month residency in AlUla, Saudi Arabia, focused on Heritage & Innovation (Curator: Ludovic Delalande)
- X VenturesDigital Marketing StrategistFebruary 2024 - April 2025 (1 year and 2 months)Leading the digital strategy of XVentures' communication channels and supporting Web3 projects on growth strategy.Communication lead on Proof Of Talk, the biggest Web3 and Blockchain Summit in Paris.Project Lead of PitchScan.io, instant Pitch Analysis using AI for Ventures purpose.
- Yves Saint Laurent Beauté, L'OréalWeb3 specialistLUXURY GOODSJuly 2023 - January 2024 (6 months)Paris, France
- Advanced global loyalty strategy emphasizing Web3 integration (Earn Media Value: + 2.7M€).
- Upskilled 200 internal stakeholders in Web3: elevated external thought leadership and innovation culture.
- Executed loyalty & Web3 activations to enhance user engagement (4 Beauty Blocks NFTsactivations).
- Involved in partnerships discussions with recognized Web3 actors (Ledger, AbsoluteLabs, NFT Paris, OKCC).
- Optimized Web3 touchpoints ensuring UI consistency with Yves Saint Laurent's core DNA.
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Education
- MSc in Marketing ManagementEDHEC Business SchoolRanked 9th Worldwide Marketing Intelligence / Data Science / CRM / Product Development & Innovation / International Marketing / Blockchain & Crypto-Assets
- Bachelor of Business AdministrationEDHEC Business School2022BBA, Marketing Intelligence & Innovation (Ranked 1rst in France) Thesis : The impact of SEO on customer conversion, the case of the online rental management agency Flatlooker