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Robert LeeRL

Robert Lee

Creative Director

€695/day
1 project
Nuremberg, DE
15+ years

Average response time: 1 hour

About Robert

  • English

    Native or bilingual

Can work on-site
Nuremberg (up to 50km), Berlin (up to 50km), Frankfurt am Main (up to 50km), Munich (up to 50km)

Experience

  • Castore
    Creative Director
    SPORTS
    February 2025 - Today (1 year and 5 months)
    Manchester, UK
    • Resposition the brand to be a performance brand with a heavy emphasis on style
    • Partnered with founders and CMO on defining key product franchises, brand identity and Innovation pipeline
    • Designing an apparel collaboration with a premium british sportswear utilizing key and future franchises.
    • Brand identity
  • Rapha
    Chief Creative Officer
    ARTS AND CRAFTS
    July 2023 - January 2025 (1 year and 6 months)
    United Kingdom
    • Responsible for the look, tone and feel of the Rapha brand globally.
    • Partnered with CEO and CMO on creating the brand direction and driving strategic initiatives.
    • Initiated and implemented brand direction and creative direction for all of product.
    • Designed Lifestyle Products to reposition its current Lifestyle position.
    • Led the repositioning of the brand franchises and product architecture for long term growth.
    • Re Established the innovation pipeline and calendar for short to long term success.
    • Managed all led all product development teams including; innovation, materials and the in-house atelier.
    • Implemented brand expression guidance to steer all creative and external partners across all touch points.
  • adidas
    Vice President, Creative Director - Brand Expression
    January 2021 - July 2023 (2 years and 6 months)
    91074 Herzogenaurach, Germany
    • Responsible for the look, tone and feel of the adidas brand across all visual touch points.
    • Partnered with CCO on brand positioning and label narrative for Sport, Sportswear and the Originals labels.
    • Transformed the adidas brand to creating a stronger impact with the reduction to 2 brand marks.
    • Directed all agency partners to ensure the work is consistent across all brand, label and categories.
    • Set the standard for creative excellence, driving high-impact content for global campaigns and product launches.
    • Created all identity work for athletes, retail and product so it has one unified visual look.
    • Established and an in house agency that set the brand expression for all labels, product and retail.
    • Managed all operational and creative strategies for in-house work that was delivered on time and within budget.

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