About Rita
French
Native or bilingual
English
Fluent
Experience
- memmoGrowth&Marketing AssociateENTERTAINMENT AND LEISUREJanuary 2022 - August 2022 (8 months)Stockholm, Sweden- Website Merchandising, ensure we’re maximising both long and short term revenue by merchandising the memmo site to keep it engaging to customers.- Implement our content strategy for both existing and new celebrities on the platform.- Grow our social media presence in my market- Work closely with the central CRM team to localise and execute on the CRM strategy- Write blog posts in my market- Work with some of the best known celebrities in my market to make individual content to be shared on their social media platforms- Work with talent managers to identify future categories and talents within a category that we should look to acquire onto the platform Work with the CRM platform, Salesforce, to help the General Manager run their business
- Bubbly OptiqueInfluence and Digital Marketing Project ManagerE-COMMERCEFebruary 2021 - Today (5 years and 5 months)Bruxelles, Belgium- Implementation and management of the influence campaign (micro and macro influencers) with a budget of 125,000 € (contact with agencies, implementation of KPIs, negotiation , creation of a brief for the influencers, creation of a post schedule)- Campaign monitoring management, reporting creation, influencer performance analysis using Google Analytics.- Social media management and content creation, creation of apublication planning- Creation of benchmarks- Recruitment and monitoring of the talents necessary for the realization of the project (Graphic Designers, Video makers) on Upwork- Active participation in side projects
- LoomProject HolderE-COMMERCEApril 2020 - January 2021 (9 months)Casablanca, Morocco- Creation of the business plan and short-medium term strategy - Creation of the market study and the communication plan- Creation of the provisional balance sheet- Creation of the communication plan, content creation and influence- Creation of the marketing strategy - In charge of fundraising
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Education
- Bachelor In Business And Administrationemlyon business school2020