Description

Expert en communication digitale, social media & influence – Luxe, mode, beauté

Fort de plus de 10 ans d'expérience dans des maisons comme Chanel, Christian Louboutin ou Casablanca Paris, j'accompagne les marques premium et luxe dans la définition et l'exécution de leur stratégie digitale globale.

Mon approche est à la fois créative et ROIste : je conçois des campagnes impactantes, structure des stratégies d’influence internationales, pilote des lancements produits, élabore des narrations fortes et coordonne des projets à 360° avec des talents et des équipes créatives.

Disponible pour des missions freelance : stratégie digitale, brand content, influence & advocacy, repositionnement de marque, direction éditoriale ou social media management.

Industry field of expertise

Languages

Swedish
Basic
French
Native or bilingual
German
Conversational
Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Casablanca paris
Head of Social Media
LUXURY GOODS
October 2024 - May 2025 (7 months)
Paris, France
• Creating and implementing global social strategies, driving audience growth and engagement.
• Led TikTok launch and optimized content production for campaign and daily assets.
• Developing data-driven performance KPIs to refine strategy and boost ROI.
• Executed event communication plans and ensured brand consistency across channels.
• Defining talent, VIP & advocacy strategies to amplify reach and community impact.
• Building and structuring the Social Media team, enhancing in-house capabilities.
TikTok Digital Marketing Paid Media VIP Community management
Christian Louboutin
Global Social Media & Influence Senior Manager
LUXURY GOODS
April 2022 - October 2024 (2 years and 6 months)
Paris, France
• Revamped the social media strategy, improving performance and successfully launching TikTok.
• Produced content & events to showcase and support collection launches and key moments.
• Implemented a new talent strategy (VIP & Influence), increasing MIV by 30%.
• Developed a comprehensive reporting system for social media and influence KPIs, providing valuable insights for strategic decision-making.
• Led and managed a team of four, overseeing senior to junior roles.
Réseaux sociaux Marketing d'influence Brand content TikTok Evénementiel
CHANEL
International Content & Social Media Project Manager
LUXURY GOODS
September 2019 - April 2022 (2 years and 7 months)
Paris, France
• Definition and implementation of paid and owned social media strategies.
• Collaboration with Artistic Direction & PR in producing content for Chanel Beauty.
• Briefing creative teams to optimize content production and efficiency.
• Led the Skincare Content Program, creating rich communications programs to strengthen CHANEL Skincare's legacy.
• Team Management.
Marketing de contenu Paid Media Réseaux sociaux Communication digitale Gestion de projet