Renaud Japiot

Reporting directly to the CEO Office, I lead the internal digital agency, driving the strategy, evolution, and performance of the website, focusing on audience, image, engagement, and e-commerce :

• At the heart of my team's organization are the digital expertise, strategic levers, and design systems necessary for operational excellence

• Our daily mission is to support the global challenges and uniqueness of Chanel's boutiques, craftsmanship, and business across fashion, jewelry/watches, and fragrance/beauty sectors

• Embrace the 360° narrative of the brand, incorporating the integration of AI to enhance our storytelling Key Responsibilities:

• Lead and manage a multidisciplinary team to achieve digital innovation and high performance

• Collaborate with global stakeholders to ensure brand consistency and operational efficiency

As a member of the Client Executive Committee for the leading global destination shopping center operator, I led all digital and data activities for the group :

• Developed brand preference and expanded digital audiences by engaging customer communities through CRM, Loyalty Program, Social Media, C2C Platforms, NPS, and Customer Satisfaction initiatives

• Enhanced sales force capabilities with innovations like live shopping platforms and service apps.

• Pioneered the creation of high-value 1 st party data platforms for brands and partners, and launched a Retail Media offering

• Explored and capitalized on Web3 opportunities, including purchasing land in the Metaverse for marketing activations, and developed a Miniverse concept with NFTs dedicated to collaborations. Key Responsibilities:

• Strategically directed digital initiatives to strengthen customer engagement and brand loyalty.

• Collaborated with cross-functional teams to leverage digital solutions for business innovation and growth

Member of the Customer & Hospitality Executive committee at the world's leading airport group (with €4.7 billion in revenue in 2019, including €1.505 billion from Retail and Services activities), I was responsible for establishing and leading all of the Group's digital activities (B2C and B2B2C + P&L). We built and scaled a team while developing several key business verticals :

• Data (i.e valuable initiatives such as analyzing incremental business potential of product SKUs across points of sale within the same brand/business, and leveraging machine learning for customer service optimization),

• Omnichannel CRM,

• A loyalty program (1.05 million members; average basket size doubled),

• E-commerce (€40M in revenue – Parking reservations & traveler services),

• E-retail (Click & Collect marketplace covering the full retail offer),

• Digital in-store solutions (Drive-to-Store mechanisms, connected POS systems, and tools for frontline staff),

• Digital Factory responsible for creating digital products and innovations – twice awarded by The Moodie Davitt Report

Additionnlly I served as a board member of Media Aéroport de Paris