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Rémy Fernandes—dandréRF

Rémy Fernandes—dandré

Marketing & Communication (International markets)

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

About Rémy

You are considering ‘🇨🇳China🐲’ to grow your business ?
You are already there and want to speed things up ⬆️ a little ?

As former Trade advisor (Business France Chine), Brand manager (Accor Group) & Strategic Planner (WPP advertising gp.), I can provide the followings:

- business development consultancy and analysis: market access, business opportunities, sector analysis, go-to-market strategy formulation, matchmaking.
- Branding & Communications consultancy : formulation of your communications and branding strategy in China.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Chinese

    Conversational

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • Business France (Export)
    Trade Advisor Industries & Cleantechs (Chinese Market)
    March 2019 - March 2021 (2 years)
    Wuhan City, China
    Business France is a French government agency dedicated to assisting French companies with their international business development. Mission : - Consulting and market analysis: providing consulting services on Chinese market access, business opportunities, sector analysis, ect. - Matchmaking: developing and cultivating a solid network and partnerships in business communities to create new business opportunities for French players. - Strategic planning: developing multi-year sector strategies and actions plans for the french market approach in China, in coordination with headquarters in Fr. - Management: organization of promotion events (seminars, technical workshops, B2B meetings) to favor partnerships between French and Chinese companies.
  • AccorHotels
    Global Brand Management Trainee Luxury Brands
    June 2017 - January 2018 (7 months)
    Région de Paris, France
    Management of a global network of 130+ luxury hotels (under the following brands : Sofitel Hotels & Resorts, Sofitel Legend, SO/ Sofitel) EN: . Strategic and operational guidance to regions and countries to ensure network integrity and brand strategy roll-outs (guidelines and monitoring). . Preparation of tender offers and identification of suppliers in the context of new product/service deployments (2018 Sofitel uniform collection, SofitelMyBedtm). . Selection of artists in design and marketing collaborations following acquisition, construction and renovation of branded hotels. . Proposition of strategic partnerships (e.g. Sofitel X Luxury Airlines). FR: . Gestion différenciée du réseau global de 130+ hôtels de luxe (trois marques) . Recommendations stratégiques et opérationnelles aux régions et pays pour assurer l’intégrité des réseaux et la bonne conduite des stratégies de marque . Préparation des appels d’offres dans le cadre de nouvelles offres produits et services (ex : nouvelle ligne d’uniformes Sofitel, literie SofitelMyBedtm) . Sélection collaborateurs artistiques avant construction ou rénovation des hôtels . Proposition de partenariats stratégiques (ex: avec compagnies aériennes) . Analyse des tendances, benchmarking, comptabilité de l’équipe Sofitel Brands
  • Nanomade
    Strategy Consultant
    January 2017 - April 2017 (3 months)
    Région de Toulouse, France
    Nanomade is a disruptive tech company that brings Touch & Force Sensing everywhere. This mission was a Master 2 Project. EN: . Set objectives, scope and structure of analysis . Market Intelligence (Target industries, key players, segmentation, analysis of industry forces, consumer trends, market sizing & forecasts) . Formulated strategic recommendations & presented to stakeholders FR: . Définition des enjeux de croissance à moyen et long-terme . Market Intelligence (ciblage industries et acteurs clés, segmentation, étude des forces dans l’industrie, tendances et prévisions, étude demande B2B & B2B2C) . Elaboration de la stratégie de développement et du plan d'action pour l'atteinte des objectifs

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Education

  • Master International Management
    Toulouse School of Management
    2018
    Corporate strategy, intercultural management, innovation strategy, Lean Management, project management
  • Master 2 (M2)
    Toulouse School of Management
    2017
    Major: Advanced Corporate Strategy

Skill set (30)

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