You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Raphael MayolRM

Raphael Mayol

Concepteur Rédacteur

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

About Raphael

Bonjour :)

As a Senior Copywriter with more than 10 years of experience, I have a passion for creating engaging and impactful content that connects with customers across multiple channels and platforms. I have worked with some of the most prestigious and innovative brands in the world, such as Nike, Chanel, L'Oréal, Netflix and many more, delivering creative solutions that enhance their brand identity, voice, and strategy.

My core competencies include brand communication, social media marketing, branding and identity, and cross-media storytelling. I have a strong understanding of the French market and culture, as well as the global trends and insights that shape consumer behavior and preferences. I am always eager to learn new skills and explore new challenges, collaborating with talented teams and partners to produce high-quality and memorable content.

Specialized in entertainment, my mission is to design immersive customer journeys and tell new narratives, creating bridges between screens and IRL.


Portfolio:



Some brands I worked with over the years:

Corporate:
EDF
Kering
AXA
Bouygues Construction
Eutelsat
L'Oréal

Luxury & Beauty
Louis Vuitton
Chaumet
Valentino Parfums
Prada
Ulysse Nardin
Van Cleef & Arpels
L'Oréal Professionnel
Lacoste Parfums
Chanel Make Up
Shiseido
Laroche Posay
Karl Lagerfeld Parfums

Lifestyle:
Nike
Lacoste
Veuve Clicquot
Paris 2024

Mobility & FMCG:
Renault
SNCF
Monoprix
Lotus
Novotel
Française des Jeux,
PMU

Retail :
Boulanger
Leroy Merlin
Legrand

ONG :
MicroDon

Entertainment :
Deezer
Netflix
Roland-Garros
  • English

    Fluent

  • French

    Native or bilingual

  • Italian

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 15km)

Experience

  • NIKE
    Senior Copywriter
    SPORTS
    May 2023 - February 2024 (9 months)
    Paris, France
    As part of the Creative Studio of Nike Paris
    I worked as Senior Creative Writer to conceptualize content and create in hands with designers, capsules for social, OOH Campaigns & app.

    Challenge :
    Create meaningful content for GenZ on @nikeparis that can resonate from Paris to the world.

    - Concepts for new contents: social capsules, images and videos
    - Creative briefs: decks for agencies or artists
    - Copywriting: social copies & all things french written
    - Post production: content check with production from a narrative and creative point of view.
  • Freelance
    Senior Copywriter
    January 2016 - Today (10 years and 5 months)
    Paris, France
    Placed between strategy & creation I help brands resonate through ideas & words.

    - Brand strategy
    - Training & Onboarding Strategy
    - Social Media Strategy
    - Copywriting
    - Naming
    - Tagline
    - Brand Manifesto
    - Brand book elaboration

    Clients : NIKE, L'ORÉAL, VAN CLEEF & ARPELS, NETFLIX, LOUIS VUITTON, KERING, HERMÈS, PATOU, LAVAZZA, ULYSSE NARDIN, LACOSTE PARIS 2024, FRANCE TELEVISIONS, AXA, PATOU, TOTAL, EDF, CHAUMET, PMU, ADIDAS, SNCF, MONOPRIX, MELVITA, URIAGE, CHRISTIAN LOUBOUTIN BEAUTÉ, HÔTEL LA RÉSERVE PARIS & GENÈVE, VEUVE CLICQUOT, JAEGER LECOULTRE, MAISON STANDARDS, CHAMPAGNE HENRIOT VALENTINO & MORE...
  • Interbrand
    Brand strategist
    January 2013 - January 2015 (2 years)
    Paris, France
    Brand strategy & brand MGMT, with a focus on verbal identity for the Paris office Brand platform elaboration Global rebranding involving design team Brand guidelines (tone of voice, imagery, brand book) Naming & taglines Projects crafted for EDF, GALERIES LAFAYETTE, RENAULT, SODEXO
    Early positions

Recommendations

Be the first to recommend Raphael

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Professional Certificate - Imagery & Photography
    Ecole Estienne
    2016
    Professional Certificate - Imagery & Photography
  • Master in Brand Strategy
    OMNES Education
    2011
    Master in Brand Strategy

Certifications

  • Iconographie Photographie
    Ecole Estienne
    2018
    iconographie Photographie Retouche photo

Skill set

Categories